I pursued setting up a stake pool. I got it up and running but after doing the research I realized in order to really make it worthwhile I’d have to put a lot of work into promoting, marketing, etc. I closed it down but the silver lining is I got to really understanding staking and the advantages of one pool over another... and here it is: in the end, it all really balances out the same. A pool with 30m delegated will make you the same as a pool with 30k delegated. However, the pool with 30m delegated will earn you rewards daily, whereas you may go for months without earning one single ada with a 30k pool. However, when you do finally get a reward, it will be a substantial one. I guess the advantage of delegating to a large pool is that you earn rewards daily so you know the pool is up and properly running. The advantage of delegating to a smaller pool is you are supporting a small business. I’d suggest if you delegate to a smaller pool then it’s a benefit that you actually know the person running it so that you can be confident they know what they are doing. There are other minor variables like fees which the stake pool operator can adjust to reward themselves more ada for each block mined, but the amount turns out to be rather insignificant to the delegator unless you have delegated a massive amount of data. If you haven’t visited pooltool.io then that is a good resource with more info about stake pools.