Editor’s Picks Leadership & Talent CMO Tenure at Largest U.S. Advertisers Gets Even Shorter By Paul Hiebert Programmatic Brands Like Sweetgreen Are Wrestling With Google Search’s Growing Complexity By Catherine Perloff ADWEEK BRANDED The Key to Optimizing AI to Drive Real Retail Media Outcomes Epsilon Voice The Questionable Hiring Practice Catching Marketers Unaware By Sandro Okropiridze Sports Marketing News How Coke Zero Hustled to Keep Up With Fans in March Madness By Jason Notte FROM ADWEEK BRANDED WITH QUANTCAST A Programmatic Strategy for the Cookieless Present Best of Social Media Week Social Media Week Creators and Strategists Say These Are the Social Trends to Watch By Trishla Ostwal Social Media Week How LTK Powers Seamless (and Lucrative) Deals for Creators and Brands By Kathryn Lundstrom Social Media Week Reddit’s CMO Busts Platform Myths By Lucinda Southern Creativity x Culture Megan Thee Stallion’s Advice to Next Gen of Creators: ‘Don’t Be a Walking Commercial’ By Luz Corona Magazine View All Super Bowl Commercials Inside the Audacious Attempt to DoorDash the Entire Super Bowl By Jameson Fleming Super Bowl Commercials Super Bowl 58 Business Influence Reaches Far Beyond Game Day By Jason Notte Super Bowl Commercials The Business of the Super Bowl By Adweek Staff Data Points Infographic: Making a Memorable Super Bowl Ad By Eva Kis The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New