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Can AI help you get more laughs than The New Yorker’s cartoonists?

Tess Bennett
Tess BennettTechnology reporter

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A new artificial intelligence tool that can identify the building blocks of jokes has been put to the test to see if humans can become comedic geniuses when given the right prompts.

In a new study, researchers from the University of Sydney built an AI application to help people write funny captions for cartoons published in The New Yorker Cartoon Caption Contest.

Rather than asking the AI to write the captions itself, the tool used natural language processing – a branch of AI that comprehends human language – to suggest words that could be used as a punchline based on the elements in the cartoon.

The researchers recruited 20 amateurs to collectively write 400 cartoon captions, half with the help from the AI tool and half by themselves.

A second group of 66 people then rated how funny these cartoon captions were compared to the original winning captions, which were submitted to the magazine by experienced joke writers.

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The captions co-authored with AI were frequently rated funnier than those written by novices without the tool, the study found. However, experienced cartoonists and writers still have an edge over the machines.

More than half, 105 out of the 200 original cartoon captions from The New Yorker were deemed funnier than the jokes written with the help of AI.

“The AI tool helps people be significantly funnier, but more importantly, it may be a cure for writer’s block,� said Anusha Withana, one of the study’s authors and a lecturer at Sydney University’s School of Computer Science.

The study comes as large numbers of workers are given access to a new generation of AI tools designed as “co-pilots� to help them complete tasks like writing emails, summarising documents and note-taking in meetings.

Dr Withana who described himself as a “technology optimist� said fears that AI would eliminate workers’ jobs were overblown and that humans would learn to work alongside the new technology.

“AI is there to help people, not replace them,� he said.

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Outside the formal study, the researchers also asked ChatGPT to come up with captions for some of the cartoons but were underwhelmed with the results.

“We found yes, it can generate a caption, but it’s a bit dry,� Dr Withana said.

“The AI and human working together was always better than asking AI to do something mediocre.�

How it works

The study is underpinned by appropriate incongruity theory, which suggests that humour arises from the unexpected or surprising, but only if it is still perceived as appropriate within the given context.

The AI model analyses the words in a description of the cartoon and generates incongruous words – the most odd or unusual words that still make sense in the context – as hints for the aspiring cartoonist.

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For example, when presented with the phrase “a judge washing dishes in court� the “humour generation assistant tool� suggested the writer draw inspiration from words like judge, dishes, court, shoes, house, punishments, crimes, grandmother and chef.

Participants writing the captions said the AI tool helped them to get started, piece together humorous narratives and funny elements, and to come up with new ideas.

User ratings of the AI assistant suggest that novices have found the tool more helpful in humorous caption writing if they are non-native English speakers.

Born in Sri Lanka, Dr Withana said he and his team conceived the tool to help non-native speakers understand humour in their new language.

Tess Bennett is a technology reporter with The Australian Financial Review, based in the Brisbane newsroom. She was previously the work & careers reporter. Connect with Tess on Twitter. Email Tess at tess.bennett@afr.com

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