Consumer Pulse
Unpack what’s trending each month
Consumer Pulse surveys around 2,000 national respondents spanning Nine’s TV, digital, print and talk radio audiences. The monthly survey canvasses the thoughts, purchasing intentions and mood of the nation, to better inform and educate marketers on how they can reach and engage Australian audiences.
February, 2024
The national mood has improved this month
The national mood has improved this month following two months of negative emotions being more prominent. This positive rise in emotions comes with increased feelings of being optimistic, as well as relaxed, calm and hopeful being the top three emotions this month.
This month has also seen significant drops in feelings of being stressed, overwhelmed and unsure.
March, 2024
The national mood has declined this month, but still feeling calm
The national mood is on the decline as Australians feel the cost of living. The desire for tertiary education, the most popular radio content, and radio listening times are all fuelling opinions and conversations this month
Despite this, the top 3 emotions this month were positive ones – with feelings of being relaxed, calm and hopeful.
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