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Travel Intenders

People intending to travel in the next 12 months

Meet Richard and Rachael

Adventure aficionados.

The perennial problem; international or domestic. There’s so much to see and do in Australia.

Richard travels often for work, mostly domestic flights between Sydney, Melbourne and Brisbane but he never gets to explore outside of the capital cities. His wife Rachael wants a long haul flight, maybe to Europe. They’re waiting for a good deal through their local travel agents or through their airline loyalty program.

Rachael prefers to book package holidays to save the stress on researching herself, but for Richard the devil is in the detail. He prefers to sniff out the best deals. Whether it’s bustling cities or out of the way retreats, they both want experiences that are suitable for all the family.

They are willing to be persuaded by unconventional options such as cruises or eco-adventure holidays. When they go on holiday depends on when the best flight deals are available, flights are chosen by affinity to brand, price and flight time.

"I like to experience new and exciting places."

Key Statistics

Total Audience

Print Audience

Digital Audience

Gender

$0

Average household income

0%

Read news last 7 days (print and/or digital)

0%

Used internet last 7 days

0%

Don’t read metro newspapers

SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+.

Domestic Travellers

Intending to travel within Australia in the next 12 months

Total Audience

0

Print

0

Digital

0

Male

0%

Female

0%

Average Household Income

$0

Read news online/print last 7 days

0%

Used the internet last 7 days

0%

Haven't read metro newspapers last 7 days

0%

International Travellers

Intending to travel overseas in the next 12 months

Total Audience

0

Print

0

Digital

0

Male

0%

Female

0%

Average Household Income

$0

Read news online/print last 7 days

0%

Used the internet last 7 days

0%

Haven't read metro newspapers last 7 days

0%

Retiree Travellers

Retired and intending to travel in the next 12 months

Total Audience

0

Print

0

Digital

0

Male

0%

Female

0%

Average Household Income

$0

Read news online/print last 7 days

0%

Used the internet last 7 days

0%

Haven't read metro newspapers last 7 days

0%