Pay as low as $2.75/mo after trade-in (iPhone 15 only).footnoteΔ
Pay as low as $0 after trade-in.footnoteº
Pay as low as $0 after trade-in.footnoteΔΔ
Buy iPhone 15
Frequently Asked Questions
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An eSIM is a digital SIM that eliminates the need for a physical SIM card. With eSIM, you can quickly and easily transfer an existing cellular plan or get a new cellular plan, all digitally. You can even store multiple eSIMs on the same device and use two phone numbers at the same time. And it’s more secure - someone can’t remove the physical SIM card if your iPhone is lost or stolen. In just a few simple steps, you are ready to make calls, send messages, and browse the web. Learn more (Opens in a new window) about eSIM.
* Use of eSIM requires a wireless service plan. Not all carriers support eSIM. Use of eSIM in iPhone may be disabled when purchased from some carriers. Check with your carrier for details and restrictions. Learn more (Opens in a new window) about eSIM and carriers. -
iPhone 15 or iPhone 15 Pro models purchased in the U.S. or Puerto Rico don’t have a physical SIM tray and activate only using eSIM. You can activate your iPhone outside the country if your carrier supports eSIM. Learn more (Opens in a new window) about using eSIM while traveling.
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Carrier-connected iPhone SE, iPhone 13, iPhone 14, iPhone 15, and iPhone 15 Pro models will arrive ready to activate with eSIM and can connect to your cellular voice and data service without a physical SIM card.
If you completed the steps to authorize activation with AT&T, T-Mobile, or Verizon when you purchased your new iPhone online, it will arrive ready to use. Just turn it on and follow the onscreen instructions to set it up and activate with the carrier. To activate with eSIM, you will need Wi-Fi for setup.
If you choose "Connect to a carrier later" when you buy your iPhone, you can activate with your service when you receive your device. If you're asked to transfer your SIM, follow the onscreen instructions to transfer service from your previous iPhone. To learn more, visit https://support.apple.com/kb/HT212780 (Opens in a new window).
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Yes. An iPhone purchased from apple.com (Opens in a new window) is unlocked. Once your new iPhone is activated, it remains unlocked, which means you can use it with any network that provides service for iPhone. The exception is when you buy an iPhone with an AT&T Installment Plan. It will be locked to AT&T and will only work on the AT&T network for the term of your Installment Plan agreement.
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If you already have Apple Card and want to purchase your iPhone with Apple Card Monthly Installments, select it as your payment option during checkout. You’ll receive 3% Daily Cash back up front and pay for your new device over time, interest-free◊ when you choose to check out with Apple Card Monthly Installments. If you don’t have Apple Card yet, you can apply for one in as little as a minute when you select Apple Card Monthly Installments as your payment option and use it for your purchase.
Selecting AT&T, T-Mobile, or Verizon as your carrier is required at time of purchase.
Learn more about Apple Card Monthly Installments (Opens in a new window)
Customers in U.S. Territories should contact Goldman Sachs Bank USA for questions about installments.
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The iPhone Upgrade Program is the easiest way to upgrade to the latest iPhone, and it also offers the security and protection of AppleCare+.
If you are new to the iPhone Upgrade Program, you can learn more about joining here (Opens in a new window).
If you are already part of the program, start by checking your upgrade status to see if you’re eligible for a new iPhone. If you are, you can either proceed with your upgrade online or visit an Apple Store and chat with a Specialist. You can upgrade anytime after six months, as long as you’ve made the equivalent of at least 12 payments. If you have to pay an additional amount to meet your 12 payments, you can do it when you upgrade. We will arrange for you to trade in your old iPhone as part of the program, so please do not trade in your current iPhone using the standard Apple Trade In (Opens in a new window) option.
Check your upgrade eligibility now (Opens in a new window)
Learn more about upgrading (Opens in a new window) -
Connectivity discounts are reflected in the advertised price of select iPhone models, and are available to customers who connect with select carriers at the time of purchase. The discount is not available for customers who choose to connect to a carrier later.
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Sprint is now part of T-Mobile. Sprint customers will need to purchase an unconnected iPhone and contact T-Mobile after receiving the device to activate it. If you plan to finance the iPhone, contact T-Mobile prior to purchasing.
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Sprint customers can call T-Mobile Care or visit select T-Mobile store locations that service Sprint accounts. Find out which store locations offer support on the T-Mobile website.
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AT&T, T-Mobile, and Verizon are the national wireless carriers for iPhone in the United States, and they all offer 5G service. iPhone SE, iPhone 13, iPhone 14, iPhone 15, and iPhone 15 Pro are 5G capable. The Apple Store and apple.com (Opens in a new window) sell these models for use on these networks.
View the AT&T 5G coverage map (Opens in a new window)
View the T‑Mobile 5G coverage map (Opens in a new window)
View the Verizon 5G coverage map (Opens in a new window)
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The iPhone models for AT&T, T-Mobile, and Verizon are the same. If you choose to pay with an AT&T Installment Plan, your iPhone will be locked to the carrier. For details on network support, please see support.apple.com/en-us/HT204039 (Opens in a new window).
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All iPhone models are world phones, so you can use them almost anywhere. Whether you are a GSM or CDMA network customer, you can roam internationally on GSM networks in over 200 countries or regions around the world. If you financed your iPhone with your wireless carrier, contact them to verify that you can roam internationally.
Availability of 5G and LTE data varies in some countries or regions and depends on carrier support for certain 5G and LTE radio frequencies. Contact your wireless carrier for more information regarding international roaming policies and rates.
Information on iPhone support for 5G and LTE (Opens in a new window)
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Yes, iCloud makes moving your settings, photos, apps and documents to a new device seamless. Just sign in to iCloud when you set up your new device, access your previous device’s iCloud backup and you’ll be ready to go in minutes.
Don’t have enough iCloud storage to complete a backup? iCloud will grant you enough temporary storage to make sure you can back up your device and get all your data transferred, free of charge (iOS 15 required).
With Quick Start, you can restore your data and content to your new iPhone from your iCloud backup. For phones using iOS 12.4 or later, Quick Start offers the option of using device-to-device migration, allowing you to transfer all your data wirelessly from your current device to your new one.
If you are switching from Android, you need to download the Move to iOS app first and follow the setup process on your new iPhone.
To learn how to transfer data to your new iPhone, see support.apple.com/en-us/HT201269. (Opens in a new window)
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If the value of your trade-in is more than the cost of your new iPhone, you'll receive an Apple Gift Card by email with the remaining amount.
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In most cases, an iPhone purchased from apple.com can be activated later. However, certain special deals or discounts may require preparation with the carrier at the time of purchase so that the phone arrives ready to use.
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Yes. If you change your mind and no longer wish to keep your iPhone, you have the option to return it to us. The returned iPhone must be in good condition and in the original packaging, which contains all accessories, manuals and instructions. Returns are subject to Apple’s Sales and Refunds Policy.
Which iPhone is right for you?
New
The ultimate iPhone.
From $999
6.7″ or 6.1″
Super Retina XDR display footnote ¹
ProMotion technology
Always-On display
Titanium with textured matte glass back
Action button
Dynamic Island
A magical way to interact with iPhone
A17 Pro chip with 6-core GPU
Pro camera system
48MP Main | Ultra Wide | Telephoto
Super-high-resolution photos
(24MP and 48MP)
Next-generation portraits with Focus and Depth Control
Up to
10x
optical zoom range
Emergency SOS
Emergency SOS via satellite footnote ³
Crash Detection footnote ⁴
Roadside Assistance via satellite footnote ³
Up to 29 hours video playback footnote ⁵
USB‑C
Supports USB 3 for up to 20x faster transfers footnote ⁷
Face ID
New
A total powerhouse.
From $799 **
6.7″ or 6.1″
Super Retina XDR display footnote ¹
—
—
Aluminum with color-infused glass back
Ring/Silent switch
Dynamic Island
A magical way to interact with iPhone
A16 Bionic chip with 5-core GPU
Advanced dual-camera system
48MP Main | Ultra Wide
Super-high-resolution photos
(24MP and 48MP)
Next-generation portraits with Focus and Depth Control
4x
optical zoom range
Emergency SOS
Emergency SOS via satellite footnote ³
Crash Detection footnote ⁴
Roadside Assistance via satellite footnote ³
Up to 26 hours video playback footnote ⁵
USB‑C
Supports USB 2
Face ID
As amazing as ever.
From $699 **
6.7″ or 6.1″
Super Retina XDR display footnote ¹
—
—
Aluminum with glass back
Ring/Silent switch
—
A15 Bionic chip
with 5-core GPU
Dual-camera system
12MP Main | Ultra Wide
—
Portrait mode with Focus and Depth Control
2x
optical zoom range
Emergency SOS
Emergency SOS via satellite footnote ³
Crash Detection footnote ⁴
Roadside Assistance via satellite footnote ³
Up to 26 hours video playback footnote ⁵
Lightning
Supports USB 2
Face ID
From $429
4.7″
Retina HD display
—
—
Aluminum
and glass
Ring/Silent switch
—
A15 Bionic chip
with 4-core GPU
Single-camera system
12MP Main
—
Portrait mode with Depth Control
1x
optical zoom range
Emergency SOS
—
—
—
Up to 15 hours video playback footnote ⁶
Lightning
Supports USB 2
Touch ID