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iPhone

Designed to be loved.

Get to know iPhone.

  • Advanced Cameras

    Selfie-takers.
    Movie-makers.
    Boundary-breakers.

    Advanced Cameras

    Selfie-takers.
    Movie-makers.
    Boundary-breakers.

    Stunning made simple.

    The advanced cameras in iPhone automatically capture phenomenal photos with great detail and colour. Want more creative control? iPhone 15 Pro is packed with professional tools, like ProRAW.

    A detailed low-light portrait of a person in a blue sweater holding an elegant paper fan.
    Make movies like the movies.

    iPhone records in HDR, so whether you use Action mode to steady really shaky scenes as you shoot or capture artful depth effects with Cinematic mode in 4K — every frame looks incredible.

    An image of iPhone 15 Pro taking an Action mode video of a gymnast running inside a large, light-filled room.
    Keep on zoomin’.

    With a wide range of focal lengths, iPhone gives you exceptional framing flexibility — from sharp close‑ups to sweeping Ultra Wide shots that let you capture more of a scene without stepping back.

    A series of six images that demonstrate the wide range of iPhone zoom capabilities, from compelling close-ups to sweeping Ultra Wide shots.

  • Apple-Designed Chips

    The kind of fast

    you can feel.

    Apple-Designed Chips

    The kind of fast you can feel.

    Game-changing chips.

    Extremely smart and powerful, iPhone chips enhance everything you do. Take A17 Pro — which delivers our most advanced graphics performance by far — enabling games not seen before on any smartphone.

    Three horizontally stacked iPhone models show different examples of fast and fluid gaming.

  • Battery

    The power of great

    battery life.

    Battery

    The power of great battery life.

    Long-lasting battery life? 100%.

    Our hardware and software are designed to work together efficiently, so you can do more on a single charge — like watching up to 29 hours of video on iPhone 15 Pro Max.1

    A horizontal iPhone 15 displays a scene from the hit AppleTV+ show, Masters of the Air.
    Made for 5G.

    iPhone + 5G = a superfast experience.2 And when you don’t need all that speed, iPhone shifts into Smart Data mode to preserve battery life.

    A graphic representation of 5G.
    Power. Fully. Fast.

    Snap on a MagSafe Charger.3 Or plug in a 20W USB‑C Power Adapter. Our latest models also have USB‑C, so you can charge your iPhone with the same cable as your Mac and iPad.4

    A birds-eye view of AirPods Pro, iPhone 15, and an iPad with a USB-C connector to demonstrate how all three devices can be charged using the same USB-C cable.

  • Innovation

    Beautiful and durable,
    by design.

    Innovation

    Beautiful and durable, by design.

    Second to none.

    iPhone is known for its iconic design and premium materials — like iPhone 15 Pro, which is forged in titanium. On the brilliant display, Dynamic Island bubbles up important info so you don’t miss a beat.

    A side-back and side-front view of iPhone 15 Pro. The side-front view displays Dynamic Island in action.
    Last phone standing.

    iPhone has a Ceramic Shield front that’s tougher than any smartphone glass. Little spill? No biggie — iPhone also stands up to splashes from everyday liquids like water, coffee and juice.5

    A close-up of iPhone 15 in Black, showcasing its durable aerospace-grade aluminum edges and Ceramic Shield front.
    Ease of use.

    We design our hardware and software together for a totally seamless experience. Want to share your contact info? Hold your iPhone close to theirs. New AirPods? It’s a simple one-tap setup. And regular iOS updates keep your iPhone feeling new.

    A visual depicting the simple, one-tap setup of AirPods on iPhone.

  • Personalise Your iPhone

    Make it you.
    Through and through.

    Personalise Your iPhone

    Make it you.
    Through and through.

    Photos. Fonts. Styles. Widgets. Go!

    Style your Lock Screen in fun ways — layer a photo, finesse your font, add widgets and more. You can also create a Contact Poster your friends will see when you call.

    A grid of six iPhone models showcasing fun personalization features such as Lock Screen customization and Contact Poster.
    iPhone for all.

    Built-in accessibility features help you do what you love in the ways that work best for you. For example, VoiceOver tells people who are blind or have low vision exactly what’s happening on their screen.

    A picture of an iPhone using VoiceOver to describe the details of a person on screen laughing with wavy hair.

  • Peace of Mind

    Helpful safety
    features.

    Just in case.

    Peace of Mind

    Helpful safety features.
    Just in case.

    For urgent help.

    Unique safety features allow iPhone to connect to satellite frequencies — so you can text emergency services when you don’t have mobile service or Wi‑Fi.6

    Three iPhone models displaying three different interactions for Emergency SOS via satellite, Crash Detection, and Roadside Assistance via satellite.
    For everyday reassurance.

    With Find My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination safely.

    A close-up shot of an iMessage thread with a Check In notifcation.

  • Privacy

    Your data.

    Just where
    you want it.

    Privacy

    Your data. Just where you want it.

    Sign in safely.

    Passkeys eliminate the need for passwords for an easier, more secure sign-in method. With Face ID, you can sign in to apps. And AutoFill in Safari remembers usernames and passwords for websites across your Apple devices.

    Three iPhone models show different examples of everyday privacy features, including Face ID.
    Browse securely.

    Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages, and removes tracking added to URLs as you browse.

    Apple privacy logo.
    Share privately.

    All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.

    An iPhone screen displays an encrypted iMessage, a Mail notification, and a time-sensitive Calendar invite.
    Pay the Apple Pay way.

    When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants either.7

    A close-up shot of Face ID securely authorizing a payment on iPhone using Apple Pay.

  • Environment

    Recycle. Reuse. Repeat.

    Environment

    Recycle. Reuse. Repeat.

    Innovation in conservation.

    Our disassembly robots — Daisy, Dave and Taz — recover crucial materials like gold, cobalt, tungsten and rare earth elements from recycled iPhone devices, so they can be used to make new ones.

    The futuristic hand and arm of one of Apple's pioneering disassembly robots.
    More recycled content? Naturally.

    We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets and circuit boards. Case in point: our latest models contain 100 per cent recycled cobalt in their batteries.8

    A playful green illustration of five different environmental icons circles an iPhone.
    Apple Trade In.

    When you’re ready to buy a new iPhone, you can trade in your current iPhone or Android device and apply any credit towards your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.

    iPhone 15 Pro Max and iPhone 15 Pro in Natural Titanium are pictured next to iPhone 15 Plus and iPhone 15 in Pink.
    Planet-worthy packaging.

    99 per cent of iPhone packaging is now fibre based,9 and made with 100 per cent recycled or responsibly sourced wood fibres.10 And there’s no plastic wrapping around the box.

    A fiber-based packaging box for iPhone.
    On track to carbon neutral.

    Our stores, offices and data centres are already carbon neutral. By 2030, our products — and the impact from using them — will be too.

    A photograph of a modern Apple store by night.

Explore the lineup.

Take a closer look at
our latest models.

Why Apple is the best place to buy iPhone.

  • Save with Apple Trade In.

    Get credit towards iPhone 15 or iPhone 15 Pro when you trade in iPhone 11 or higher.§

  • Financing

    Monthly payment options available.

  • Get flexible delivery and easy pickup.

    Choose two‑hour delivery from an Apple Store, free delivery or easy pickup options.

  • Get to know your new iPhone.

    Learn how to get the most out of your new iPhone with a free one‑to‑one Personal Session.

  • Explore a shopping experience designed around you.

    When you shop in the Apple Store app.

iPhone essentials.

  • MagSafe

    Snap on a magnetic case, wallet, or both. And get fast, efficient wireless charging.

    Shop MagSafe accessories

  • AirTag

    Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

    Buy

Significant others.

  • You can answer calls or messages from your iPhone directly on your Mac. Copy images, video or text from your iPhone, then paste into another app on your nearby Mac. And with iCloud, you can access your favourite files from either your iPhone or Mac.

    An iPhone and a MacBook display the same iMessage conversation.

  • Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.11 To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.

    An incoming phone call can be answered on iPhone or Apple Watch.

  • Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control to provide the best listening experience across different environments and interactions throughout the day.

    An image of iPhone 15 playing a track through Apple Music, sits next to a pair of AirPods.

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