Ladbrokes Review
Launching back in 2013 as the Australian arm of the UK betting giant Ladbrokes, Ladbrokes.com.au has established themselves as one of the top-tier bookies and one that is here to stay. Our in-depth Ladbrokes review is designed to arm you with everything you need to know before deciding whether to sign up for an account. This provides the pros and cons of the bookmaker, plus information about racing promotions, background, history, customer support, markets covered, mobile app and all other key features. Afterwards you can then decide if you want to commence your Ladbrokes racing experience!
Ladbrokes Features
Ladbrokes offers a number of awesome features to help the bookie stand out from the rest, it’s no wonder Ladbrokes is one of the biggest bookies in the world! You can find some of the most interesting Ladbrokes promotions listed below, by clicking “JOIN” it will take you straight to a Ladbrokes sign up page. So, if you are thinking about signing up with Ladbrokes, these features listed below should make the decision easy:Ladbrokes Features & Promotions | |
Top Three Reason to Join | Sign Up |
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Back Winners even better, every day | Join |
A long history of fairness and trustworthiness | Join |
Multiverse- Create the ultimate multi | Join |
Ladbrokes Pros & Cons
- A reputable, established operator with liquidity to cover payouts
- A long history of fairness and trustworthiness
- Broad coverage of UK and European markets as well as Australian sports
- Customer service offered seven days a week
- Simple sign-up and deposit process
- Best tote odds and best starting price on all metro thoroughbred racing
- Low minimum bet
- Great promotions
- Very slick website interface
- One of the best racing apps around
- Wide range of sports available to watch live via online streaming
- Debit card available to all Australian customers
- Innovative Bet Types
- Not huge coverage of sports leagues/markets outside of Australia and Europe
- Ladbrokes could offer earlier fixed pricing across their racing markets
- Less streaming options than some competitors
Ladbrokes Money Back Specials
Punters is happy to showcase the current Ladbrokes specials available for racing. Don’t miss out on the latest money back specials, so make sure you regularly check back as they change usually once a week. To get the most out of your Ladbrokes betting then you should be looking to utilise these money back specials below:Ladbrokes Background
Ladbrokes is the grand dame of British bookmakers. It was founded in 1886 as a commissioning agent for horses trained at Ladbroke Hall in Warwickshire and evolved into a leading chain of betting shops, with a thriving online presence.The company launched Ladbrokes Australia in 2013 (licensed in the Northern Territory) by Aussie tech entrepreneur Dean Shannon, so they’re a relative newcomer to the market over here but are backed by a wealth of global experience. To this day, Ladbrokes runs over 2400 retail shops across the UK and Ireland, and has over one million customers, making them one of the largest bookmakers in the UK.
In 2016, Ladbrokes completed a deal to purchase rival operator Coral and form Britain’s biggest bookmaker, with more than 3,500 stores and 30,000 employees. In December 2017, GVC Holdings purchased Ladbrokes Coral in a deal that could be worth up to £4 billion ($7.4 billion).
While Ladbrokes’ history is very much rooted in Great Britain, it’s now a huge player all over the world and one of the biggest betting companies on earth. Their Australian offer reflects this – Ladbrokes clearly has access to some of the best betting technology that exists.
Ladbrokes Review: Summary
Ladbrokes offer a great deal of Australian racing and sport markets, as well as offering international racing and sport markets for those interested. Their international markets seem to lack a bit of depth somewhat compared to some competitor bookies. Genuine value can definitely be found browsing Ladbrokes’ racing prices, but keep in mind that generally their odds are posted slower than many other bookmakers.
Additionally, they also constantly update their quality specials and ‘Ladbrokes promotions’ for punters who are searching for value. The promotions are generally geared towards horse racing, where fantastic deals can be found, but they do still provide weekly sports promotions.
Make no mistake, Ladbrokes are innovators in regards to features. Ladbrokes have led the way over the years, releasing numerous innovative products. The best example is their Ladbrokes Visa Card which allows customers to withdraw cash from any ATM throughout the country immediately after a bet has resulted. Another notable release is ‘Cash In’, a feature that allows customers to deposit cash into their account through selected newsagents.
Overall, we found Ladbrokes is a quality bookmaker for punters to get one board with. Keep reading below to uncover the specifics of our Ladbrokes review.
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Ladbrokes Offers Review
If you are looking for offers, then you do not need to look any further then Ladbrokes! There are a multitude of Ladbrokes offers for you to sink your teeth into. While these offers aren’t technically Ladrokes sign up offers or joining offers as they’re aren’t permitted currently, the bookie still has a great range of promotions and features available that are certainly worth your time.
If you have already had a look at the Ladbrokes promos and don’t think there is anything for you, then have a look again! The Ladbrokes exclusive promotional offers change frequently, so you don’t want to miss out on anything special.
- Easy form guide
- Odds boost
- Pick Your Own Odds
- Double winnings (As part of the Switch option)
Ladbrokes is also offering other great specials that are constantly changing, but you will need to be logged into your account to see them! Make sure you keep your eyes peeled, especially around Spring Racing Carnival time!
Deposit Options | Minimum of $10 – Visa, MasterCard, bank transfer, BPAY, POLi, Paypal, Flexepin |
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Withdrawal Options | Electronic funds transfer |
Transaction Fees | None, although you may be charged a fee if you attempt to deposit and withdraw funds without placing any bets |
Ladbrokes Blog | The official Ladbrokes.com.au Blog. Get the latest detailed previews, tips, best bets, offers and odds for horse racing, AFL, NRL and more. Additionally there are useful ‘how-to guides’ which can help new punters find their way around. |
Mobile App | Ladbrokes have one of the most aesthetically pleasing site and app interfaces amongst the Australian Bookmakers. One can tell the designers obviously have a bet. The app is simple to operate and functions are easy to find. |
Call Me | Call Me is an efficient and easy to use way to bet live on sporting events in Australia and around the world. When you select a live betting option, a member of the Ladbrokes Live Betting team will call you to place your bet. |
Promotions | One should be taking advantage of the daily/weekly specials that Ladrokes offer to their customers. All you need to do is join up, log into your account and check out the promotions page! |
Live Streaming | Ladbrokes offer live streams for a variety of different sporting events that are taking place around the world, including live football games, AFL and tennis matches from a number of tournaments every single week. Ladbrokes also broadcast vision of all Victorian racing for free. |
Ladbrokes Card | Giving you access to funds in your betting account via a debit card. This allows you to withdraw cash from any ATM throughout the country immediately after a bet has resulted. Super convenient if you're betting on the move and want to celebrate a good win instantly! Many other Aussie bookmakers only offer access to your winnings via direct transfer or credit card which takes 1-3 business days. Join Ladbrokes and become eligible for Ladbrokes Card. |
Ladbrokes Sign-up Process
It only takes a few minutes to open an account with Ladbrokes and start betting online immediately! Once you have created and verified an account, you can start taking advantage of Ladbrokes’ grand range of promotions.
STEP 1:
Open Ladbrokes.com.au and click on the BUTTON in the top right corner. You will now be taken to a registration page. Fill out the details required for the form (Full name and email) .
Click ‘Continue’.
Note: You can also register using your PayPal account and details.
STEP 2:
Another short form is required to complete. This time you must choose your personal account Username and Password.
Then click ‘Continue’ again.
STEP 3
Finally, you will be asked to provide some more personal details (DOB, Email, Address)
Then you can set a deposit limit by entering your limit amount and selecting the limit period. Note that this step is optional, you can tick the box to confirm that you do not wish to set a deposit limit on your account.
After reading the Ladbrokes terms and conditions and agreeing to them, select the Create Account button.
You are now all good to go!
*Reminder that your account will need verifying after a set period of time.
Step by Step Guide to Placing a Bet with Ladbrokes
Note: This guide will be for placing a regulation win bet for a horse race.
STEP 1:
To place a bet, load-up the Ladbrokes website, ladbrokes.com.au, and log into your account. You can select a market from the quick menu located on the left hand side page about half-way down, or from the navigation bar at the top of the page under the Ladbrokes bar
Click ‘Racing’.
STEP 2
The Racing Summary page will now be displayed. Each upcoming race on the day is shown with race start time and countdown to start.
Click on the race you are interested in. Australian racing will always hold priority and be shown at the top. You can toggle options between Horse, Greyhound, Harness and Futures.
Note: Resulted Races are shown as a shaded grey box.
STEP 3
You’ll then be taken to a page where you can see all the available bet types on the upper tab, as well as the competing horses on the left side and their respective prices on the centre right.
Make your runner selection by clicking their Odds Box in the Win/PLACE column. You can choose fixed, SP or the tote price.
STEP 4
The Bet Slip (QuickBet) will automatically pop-up on the page. Enter your wager amount from the Keypad or you manually type it in.
Press Place Bet. You will then be asked to review if all the info regarding your wager is correct. If it is, click ‘Confirm Bet’ and your bet will be confirmed.
Good luck!
Ladbrokes Products Review
Ladbrokes boasts a number of products that make the bookie unique to all others in the market. So if you choose to do your betting with Ladbrokes, then it is worth checking out all the different products on offer to familiarise yourself before kicking off your Ladbrokes betting experience. Have a look at our Ladbrokes review of their main products below:
Multi Express | Ladbrokes Multi Builder takes all the hassle out of combining single wagers, and offers punters a quick and easy product to place a multi. Your Multi can include sport and racing legs, and if all legs are successful, you will win! |
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Ladbrokes Locker | Unlock the gear you need to boost your odds and winnings! |
Ladbrokes Choose Your Odds | On selected Australian races you now have the option to add the winning margin of a selection. Ladbrokes will give you inflated odds if your horse wins by at least the margin you chose. |
Odds Boost | Ladbrokes BetBoost can be used once daily, it can become very useful for obtaining maximum odds on a horse. |
Same Game Multi | Ladbrokes enables punters to create same-game multis in a number of sports events. Combining a number of legs together in the same game gives punters the opportunity to expand on their Ladbrokes betting experience and create higher odds with just the one game. |
Same Race Multi | Ladbrokes SRM allows you to combine 2-4 picks from the same race to get even greater odds |
Cash In | This allows punters the ability to deposit funds by using cash in person at hundreds of selected newsagents around the country. |
Cash Out | Select the 'Cash Out' button if you're happy with the amount and want to get out of your bet if you’re worried about the end result! |
Protest Payout | If your selected runner in a horse race loses in an upheld protest, don’t worry Ladbrokes will still pay you out! The official winner will also be paid out! |
Ladbrokes Card | Giving you access to funds in your betting account via a debit card. This allows you to withdraw cash from any ATM throughout the country immediately after a bet has resulted. Super convenient if you're betting on the move and want to celebrate a good win instantly! Many other Aussie bookmakers only offer access to your winnings via direct transfer or credit card which takes 1-3 business days. Join Ladbrokes and become eligible for Ladbrokes Card. |
Ladbrokes Website Review
Has Ladbrokes Australia changed their website? Ladbrokes uses a very similar website to stablemates Betstar and Bookmaker.com.au, which is a good thing – it’s a great website and highly functional.In any Ladbrokes website review we have to mention the speed of the site – the Ladbrokes new website is super-fast and one of the more responsive we’ve come across. It’s the highlight of the Ladbrokes online betting experience – everything happens in the blink of an eye.
The Ladbrokes racing homepage is no exception – it’s dead simple and very quick to get to any race for that day, be it thoroughbreds, greyhounds or harness racing.
The main menu is broken up into four sections of the market: ‘Racing’, ‘Sports’, ‘Novelty’, ‘Promotions’. This system is very easy to navigate, especially for finding horse racing meetings as the layout allows quick access to each race on any given racing card.
‘Quickbet’ is a neat function on the website which esnnetially acts as ‘betslip-skipping’ feature. It allows punters to swiftly bet a preset amount with just three mouse clicks.
Ladbrokes have a useful blog that offers tips, predictions, shows and previews. Their blog content and shows are entertaining, concise and informative,
Another great content avenue of Ladbrokes is their social media presence on Facebook, Twitter and YouTube in which they are pretty active.
Lifeguards at #Rio2016
— Ladbrokes.com.au (@ladbrokescomau) August 8, 2016
Because you just never know when an #Olympics swimmer may struggle to swim. pic.twitter.com/7X3gitbkqy
Ladbrokes Fact File
- Location: Licensed and regulated in the Northern Territory
- Regions Served: Australia, although Ladbrokes is a global operator
- Minimum Bet: $0.50
- Currencies Available: AUD, NZK
- Max Payout: Between $10,000 and $50,000 daily, per sport. The maximum daily win limit on city races peaks at $100,000
- Minimum deposit: $10
- Minimum withdrawal: No Minimum
- Minimum bet: $0.50 Online an $20.00 by Phone
- Odds format: Decimal
- Languages: English
- Currency: AUD
- Deposit turnover: 1x
- Facebook: Click here
- Twitter: Click here
Ladbrokes Mobile App
The Ladbrokes Australia app will be a fairly familiar piece of equipment for any punter who’s had a Ladbrokes account. It’s a good tool for punters on the go – and that starts with when you open it, as the app keeps you logged in in the background, saving you the need to continually enter your Ladbrokes app credentials.
Upon entry to the Ladbrokes mobile app you’re greeted with quick links to upcoming race and events. Another handy feature on this screen is a scrolling banner featuring current Ladbrokes specials and offers – so you can
quickly see what’s on the menu on any particular day.
The footer menu of the Ladbrokes betting app is ever-present, giving you quick access to the main areas of the app, depending what you want to bet on.
Ladbrokes app download Android: Google does not allow gambling apps in the Play Store, so to download the Ladbrokes Android app, just head to the Ladbrokes website and click the Android link on the homepage.
- Bet on any local and international racing event with live updating odds!
- Events selector - allowing you instant access to your pre-selected favourites
- Ladbrokes apps remember your login details with a secure PIN access, saving customers from having to re-enter login details
- Deposit funds, view bet history, transaction history and pending/resulted multis
- Touch ID / fingerprint login
- Download the additional 'ladbrokes card' app, allowing your to use your betting account like a bank account
Ladbrokes Markets
Ladbrokes covers a vast number of markets over both sport and racing around the world. Ladbrokes’s racing markets cater to all types of punters, as there are plenty of markets to choose from. Over 30 different sports are covered, which is a reasonable selection compared to many of its competitors.
Take a look at some of the markets Ladbrokes has to offer below, as part of our comprehensive Ladbrokes review:
Racing Markets
- Win and Place Fixed price betting
- Best Tote (the best of QLD, NSW and VIC TABs) or the Starting Price, whichever is higher on selected thoroughbred races (most major races)
- Australian Horse, Harness and Greyhound Racing
- International Horse, Harness and Greyhound Racing
- Pick Your Own Odds, allowing you to increase your odds by selecting the winning margin of a horse
- Favourite vs Field on racing markets across all three codes
- Quaddies, Trebles, Daily Doubles and Exotic betting (trifecta, exacta and more)
- Futures (Aus and Int)
- Multi Markets (Same Race, Placecards etc)
- Promotional Markets
- Jockey Challenge
Sports Markets
- A wide range of sports are covered, with up to 142 markets (or more) in a given AFL game, and plenty of options when betting on an NRL fixture.
- Soccer is extremely well covered, which is understandable as Ladbrokes is a British operator, while the tennis is also deep. You can find all the major sports, such as cricket and golf, plus exotic sports such as surfing, snooker and netball.
- International and Australian coverage
- Futures (Aus and Int)
- Promotional Markets
- Same Game Multi
- Esports
Novelty Markets
- Entertainment
- Politics
- Miscellaneous
- Promotional Markets
Ladbrokes Bet Types
These are the most popular horse racing bet types and sporting bet types explained for Ladbrokes. Exclusive Ladbroes promotions will be available for some of these bet types so be sure to regularly log-in and check the promotions page!
Bet Type: Racing | Bet Explanation: Racing |
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Win: | Your horse must finish first across the line. Be sure to check out the promotions page for specials related to the ‘win’ bet type* |
Place: | Your horse must finish in first, second or third place. In events with five to seven runners, no dividends are payable on third place (signified by "NTD" or No Third Dividend); in events with four or fewer runners, only Win betting is allowed. |
Each-Way: | A combination of Win and Place bets, meaning your horse must either win or place. A $5 bet Each-way is a $5.00 bet to Win and a $5.00 bet to Place, for a total bet cost of $10. |
Exacta: | Pick the horses that finish first and second, in order. Be sure to keep an eye out for the exotic horse racing bet type promotions* |
Quinella: | Pick the horses that finish first and second, in any order. |
Trifecta: | Pick the horses that finish first, second and third, in order*. |
First4: | Pick the horses that finish first, second, third and fourth, in order*. |
Running Double: | Pick the winners of two consecutive races at the same track. |
Daily Double: | Pick the winners of two nominated races at the same track. |
Quadrella or Quaddie: | Pick the winners of four nominated races at the same track. Includes the Early Quaddie option. |
Super 6 (or Big 6): | Pick the winners of six nominated races, typically held at the one track, but can also be split over two or more tracks. |
Multis: |
A multi-leg bet is one that consists of multiple legs or bets across a number of different events/races. Be sure to check out the promotions page for specials related to the 'Multi’ bet type. Includes the new Same Game Multi which allows you to combine different bets into the same match. |
Same Race Multi | Same Race Multi allows you to pick the finishing positions from two to four runners. You have the flexibility of selecting first place, top two, as well as anywhere in the top three or top four. |
Pick Your Own Odds | On selected Australian races you now have the option to add the winning margin of a selection. Ladbrokes will give you inflated odds if your horse wins by at least the margin you chose. |
Favourite Vs Field | This option allows you the option of taking the favourite in the race, or you can take the option of any other runner upsetting the favourite. |
Ladbrokes FAQs
How can I make a withdrawal? Click the “My Account” button in the navigation menu. Click the “Withdraw” button underneath the Banking & Transactions heading. Select the preferred withdrawal method taking note of the relevant processing times and transaction limits.
How can I set a betting limit?
Click the “My Account” button in the navigation menu, and then click the “Responsible Gambling” button underneath the Account & Settings heading. Locate the Managing Your Deposit Limit section at the bottom of the page and follow the link.
Are there payout limits for tote betting?
On any bet type in any location, the payout cannot exceed the pool amount for that bet type at the nominated Tote. If the nominated Tote does not offer the selected bet type or there is no nominated Tote, the Victorian Tote declared pool and dividend will apply, subject to Ladbrokes Australia’s maximum betting payouts. If there is no Victorian Tote pool then the Queensland Tote declared pool size will apply. If the player’s stake is larger than the pool size, the player will receive his or her stake back rather than the pool.
How does the Ladbrokes Visa Card work?
If you’re a little bit ‘old school’ and like to bet in cash - or you just like to have your winnings in your hand quickly! – then the Ladbrokes Visa Card is the perfect betting solution for you.
Rather than having to transfer your winnings to your bank account and then wait a few days for the transfer to clear, the Ladbrokes Visa Card gives you instant access to the funds in your Ladbrokes account – anywhere and anytime.
You can use the card at any ATM or EFTPOS point, just as you would any other debit card. So you can access your cash anywhere, or use it to pay for anything wherever EFTPOS is accepted. Think of it as having your whole betting account in your pocket!
How do I get a Ladbrokes Visa Card?
Log into your Ladbrokes account and click ‘Ladbrokes Card’ located in the My Account section of the website. Follow the prompts on the screen and type in the required details. Your Ladbrokes Card will be posted via Australia Post. Expect to receive the card within 7-10 business days.
How do I activate my Ladbrokes Visa Card?
When you receive your Ladbrokes Card in the mail, inside the envelope one will find the card itself, along with the PIN number and activation code. Log into the Ladbrokes website and then click the ‘Ladbrokes Card’ area located in the My Account section. Then type in your activation code in the box and click activate. You are now able to take advantage of all the card’s great features!
Do I have to verify my account with Ladbrokes?
Yes, it is a legal requirement for all accounts to be verified. You can verify your account two ways, online and manually. Online verification involves navigating to the website’s My Account section and entering the details of your identification documents. These details will be submitted to Ladbrokes and checked for accuracy. One can also verify an account manually by emailing Ladbrokes clear scans or photographs of their identification documents.
Does Ladbrokes offer protest payout?
Yes! If your horse crosses the line first, but is the victim of a protest that sees the result upturned, then Ladbrokes will still pay out your bet as a winner.
And they’ll also pay out on the official winner… both horses are paid as winners with Ladbrokes.
Is Ladbrokes a major bookmaker?
Yes – Ladbrokes has a huge presence in the UK, where it was founded all the way back in 1886 and now has millions of punters on their books.. And at a time when many bookmakers in Australia are combining, Ladbrokes is not going anywhere… Ladbrokes continues to grow and remains one of the biggest bookmaking firms in the country.
How do I make a deposit?
Step 1: Select Deposit from the Banking and Transactions section in My Account,
Step 2: Select your desired deposit method,
Step 3: Follow the prompts on-screen to finalise your deposit.
Ladbrokes Customer Support Contact Info
Having any issues with your Ladbrokes betting account? Got any questions? There are multiple ways to contact Ladbrokes Customer Support you can find below:
- 24/7 Customer Support: 1300 523 276+61 7 3184 9343
- 24/7 Betting Line: 1800 523 276+61 7 3350 0781
- Email: support@ladbrokes.com.au
- Opening Hours: 24 Hours, 7 Days a Week - Visit the Ladbrokes office by appointment only.
- Physical Address: PO Box 3321, Newstead, QLD, 4006
- ABN: 25 151 956 768
- Telephone: 1300 523 276
- Live chat function: Yes
Ladbrokes Review Roundup
Overall, Ladbrokes deserves its status as one of the leading betting sites on the market. It is a solid, trustworthy operator offering wide market coverage and a huge range of betting options, tempting promotions. Their odds are usually more than competitive, despite not always being posted early. If you’re the patient type, this shouldn’t be an issue!One can easily assume that the Ladbrokes app designers have a bet! This is because the mobile app provides one of the best wagering experiences in the country thanks to a fantastic betting product and really slick user interface across their desktop, tablet and mobile offerings
You can bet on all manner of races, plus a number of sports from around the world.
Granted, Ladbrokes Australia perhaps don’t offer as many sports betting options as some of the other bookies on the Australian wagering scene, but they certainly excel when betting on Australian horse racing. Their promotions are often great, but again, they often focus on horse racing more than other sports. Another overlooked strength of Ladbrokes as a bookie is that they pay out customers on winning bets very quickly.
In conclusion, Ladbrokes is a bookmaker that has several clear points of difference from their rivals and here at Punters, we highly recommend them, so prospective punters need to look no further than Ladbrokes.
To see how Ladbrokes Australia compares to other Australian betting sites check out our bookmaker comparison for all the very latest offers and promos.