Wabi connects Brands and Consumers, enabling a seamless and fair exchange of value. Consumers take advantage of tools designed to better inform consumption choices and are incentivized with Wabi points. They redeem the points at a dedicated Marketplace for thousands of products. Brands use Wabi to obtain unique insights on consumer behavior. Effectively, Wabi taps into corporate marketing budgets ($1.6 – $1.9 trillion annually), making marketing a lot more efficient for participating Brands.