Skip to navigationSkip to contentSkip to footerHelp using this website - Accessibility statement
Advertisement

Comyn lashes low scrutiny of tech giants’ ‘economic miracle’ returns

James Eyers
James EyersSenior Reporter
Updated

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

The head of Australia’s largest bank launched a stinging attack on global tech giants such as Apple, saying their “economic miracle” returns and market power were not subject to the same scrutiny applied to local rivals.

In a broadside backed up by former treasurer Peter Costello, Commonwealth Bank chief executive Matt Comyn said while banks and supermarkets got plenty of heat from Canberra for their pricing and profits, there was nowhere near the same level of examination of profit margins and tax contributions of global technology players.

Commonwealth Bank CEO Matt Comyn says big tech companies are the ‘undisputed world champions of Kabuki theatre’. Peter Rae

“I sometimes worry and wonder about the criticisms that are levelled on Australian companies, and particularly large Australian companies,” Mr Comyn told The Australian Financial Review Business Summit.

“One of the things that I find extraordinary is the lack of scrutiny, certainly insufficient scrutiny, across some of the tech companies, in particular, which have large businesses in Australia.”

In 2022, Apple made $12 billion in revenue in Australia but paid only $160 million in taxes, an effective corporate tax rate of 4 per cent, he said, calculating from the bank’s own assumption of what the tech giant’s true Australian profits are. Pointing to the 30 per cent margin on sales via Apple’s App Store, Mr Comyn added that “what is absolutely certain is that is an economic miracle for shareholders”.

Advertisement

Mr Comyn’s comments, unusually frank for a top banking executive, came after Mr Costello described Apple’s peers Google and Meta as “monopolies on a global scale that would make Rockefeller blush”. That was a reference to the founder of Standard Oil Company, which dominated the oil industry in the late 1800s and triggered the creation of antitrust laws.

Mr Costello is the chairman of Nine Entertainment, the publisher of The Australian Financial Review. Nine and other major media groups are pushing for the government to force Meta to pay to use news content after the owner of Facebook said it would pull out of those agreements.

Loading

“The [Australian Competition and Consumer Commission] said that these were global monopolies that needed to be subject to regulation to ensure that you could have proper negotiation with them,” Mr Costello said.

Meta’s decision to stop paying news publishers about $70 million a year for content when existing deals expire this year was “quite an existential moment for Australian media,” he added.

“If our media goes the way of everybody being drawn onto the platforms with free content, unedited content, being put up on it, then you won’t have anybody investing in reputable media … it is a very, very important issue that I would say everybody in this room has an enormous interest in the outcome”.

Advertisement

Similarly, Mr Comyn said Apple’s attempt to dodge regulations in Europe showed the company was the “undisputed world champions of kabuki theatre”, a reference to the highly stylised Japanese performance art.

European regulators are considering forcing Apple to provide banks with access to the functionality on iPhones that would allow them to make payments directly from banking apps. Mr Comyn said parliament needs to pass laws to give the Reserve Bank new powers over global technology companies entering the banking sector through payments. These groups had a “very sophisticated” and “very deliberate” approach to avoid the regulation that applies to lenders.

In a later session, Macquarie Group CEO Shemara Wikramanayake said the US and rest of the world “does need to allow other competition to come in” against the big tech players, but she declined to back-up Mr Comyn’s call for more regulation. “For us, for now, we just work with them,” she said.

Macquarie CEO Shemara Wikramanayake, speaking to Chanticleer columnist James Thomson, is happy to “work with” the technology giants. Oscar Colman

AustralianSuper boss Paul Schroder said given the amount of profit the ‘Magnificent Seven’ US tech stocks are making, “we need to work out where what our exposure should be to those companies”.

“If you haven’t got one, you want one. If you are one, you want to stay one. And if you’re not one yet, you want to be one,” he added.

Advertisement

Mr Comyn has been warning policymakers for several years about Apple’s increasing power in the financial services sector. He began a campaign for parliament to regulate Apple Pay in mid-2021, accusing it of free-riding on banks’ investment in the payments system. Mr Comyn has also suggested Apple is acting as an economic “gatekeeper” by controlling critical economic infrastructure that iPhones have become.

Apple has told Treasury the proposed changes to the payment law are “not a proportionate nor evidence-based regulatory response” for its services, which it says are simply a digital presentation of a physical card.

Apple has reiterated it has a “limited role in payment systems” and no material risks relating to Apple Pay have been identified that would make regulatory intervention necessary.

Read more from The Financial Review Business Summit

James Eyers writes on banking, payments and fintech. He is a former legal and investment banking editor at the AFR, has degrees in commerce and law from UNSW, and is co-author of Buy now, pay later: The extraordinary story of Afterpay Connect with James on Twitter. Email James at jeyers@afr.com.au

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

Read More

Latest In Financial services

Fetching latest articles

Most Viewed In Business summit