It's sunk to 25th in the age 6+ market.
It's KVI, a proud heritage station, pioneering talker and former market leader whittled down to nothing because of Fisher's baffling, guess-again programming and general neglect.
We keep hearing (as do some of our readers) that KVI's flipping to Spanish language talk and Mexican music.
As ironic and amusing as that would be, we have no proof they're even considering it.
¿Pero, porque no? It's not that loco. Spanish language programming in general is growing like Topsita. A radio source says: "Salem does okay with a music format called 'regional Mexican' and they have a crappy signal." But, he says, "Fisher doesn't have the sales staff and management staff to do it properly however....but maybe they could 'rent' the signal to someone or just sell it outright."
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