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This booze-free spritz is one of Max Allen’s top summer drinks

Brands are no longer trying to recreate the real thing with less alcohol. The newest no-lo options have flavours all of their own.

Max AllenDrinks columnist

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One of my favourite summer drinks has been a spritz made using the new Australian aperitivo, Etota. Modelled loosely on the classic Italian bittersweet aperitif (think Campari but more rustic), it’s a blend of fragrant, astringent, fruity and savoury ingredients such as rhubarb, gentian, grapefruit and rooibos. It’s delicious (and looks great) mixed with soda, over lots of ice with a slice of blood orange or ruby grapefruit. Oh, and it contains zero alcohol.

Now, coming from a booze writer, this enthusiasm might sound a bit surprising. But it’s worth acknowledging that the no-lo (no- and low-alcohol) drinks market is maturing: the best producers aren’t just jumping on the bandwagon and releasing alcohol-free versions of the “real thing”, they’re working hard to create new standalone products that taste great regardless of whether they contain alcohol.

T.I.N.A creators Chrissie Trabucco (left) and Imogen Hayes. Alex Kelaart

When Byron Bay-based marketer Kate Forrester started developing Etota in 2021, she felt there was a gap in the market for a drink that had a good shelf life, that looked striking, and, importantly, didn’t taste watered down. “I worked with a food scientist and a couple of bartenders from Melbourne on the recipe,” she says. “We did research on what was happening overseas, and there was a lot of talk in mixology circles about mouthfeel in drinks. So, we worked hard on that.”

The team’s production method steeps each of the drink’s 15 botanicals in neutral cane spirit before the alcohol is removed. The resulting concentrated essences are blended, with a touch of grape juice for sweetness and an organic preservative derived from mushrooms for stability.

The result is a wonderfully “grown up” drink that doesn’t shy away from having a properly savoury, bitter flavour profile. “That was the whole focus,” says Forrester. “There are very few non-alc drinks out there that don’t taste like lolly water.”

Etota aperitivo. 

When I ask which others she does rate, Forrester raves about T.I.N.A, a Melbourne-based brand of carbonated, tea-based drinks (it stands for This Is Not Alcohol). “I’m addicted to T.I.N.A,” she says. “I buy cases of the stuff at a time.”

“It’s true,” laughs Imogen Hayes, who co-founded T.I.N.A with her cousin, coffee roaster and tea importer Chrissie Trabucco, in 2021. “Kate is one of our biggest customers online.” Hayes, who has a background in the wine business, says she and Trabucco wanted to create something new, not replicate an existing alcoholic style.

“But we did approach it through a wine lens,” she says. “In the sense that we wanted to make something that had a good balance of acid and tannin, that had structure, and wasn’t too sweet. There were already plenty of sweet non-alc beverages out there.”

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Taking the savoury, tannic profile of tea as the starting point, Trabucco builds flavours using sometimes exotic ingredients – such as the gingko and sacred lotus in the latest product, created for Icebergs Dining Room and Bar in Bondi.

Importantly, neither Etota nor T.I.N.A sees itself as a strictly non-alc brand, instead they are promoting “mindful drinking”. Forrester has plans to expand the Etota range to include an (alcoholic) gin, and a tequila-based drink, adding to her recently released pre-mixed non-alc spritz cans. And Hayes and Trabucco are working with Wildflower Brewing in Sydney to create an alcoholic beer using spent tea leaves, as well as looking to release a limited range of non-alc high-quality sparkling teas.

“We’ve never pushed a sober agenda,” says Hayes. “Moderation is the point. We know that half our customers are drinkers, but sometimes they want to have something delicious that doesn’t contain alcohol. And at the end of the day, that’s the point. Whatever beverage you’re making, it should be delicious.”

Etota Bittersweet Aperitivo; T.I.N.A 3.0; Kakadu Kitchen X Ozharvest Conscious Drink. 

Max Allen reviews ...

Etota Bittersweet Aperitivo | Byron Bay $50 | Fabulous bold mash-up of not-too-sweet, complex, layered and bitter red flavours; as I say, I’ve become a huge fan of the Etota spritz on a hot day – either non-alc with soda, or mid-strength with prosecco. etotadrinks.com

T.I.N.A 3.0 | Melbourne $6 | A delicate blend of many ingredients (ginkgo, birch, houjicha green tea, sacred lotus flower, saltbush, pink guava, oak, lime leaf . . . phew!) this is fragrant, gently sparkling and ever-so-slightly, refreshingly saline. tinadrinks.com

Kakadu Kitchen X Ozharvest Conscious Drink | Sydney $104 | Sweet, fun and moscato-like, this is another delicious new entrant to the non-alc market: the juice of rescued surplus blueberries brings fruitiness and a pink blush; First Nations-gathered botanicals add spicy perfume.
ozharvest.ventures

The March issue of AFR Magazine – featuring the launch issue of Highflyer magazine – is out on Friday, February 23 inside The Australian Financial Review. Follow AFR Mag on Instagram.

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Max Allen
Max AllenDrinks columnistMax Allen is The Australian Financial Review's drinks columnist. He is an award-winning journalist and author who has written about wine and drinks for close to 25 years. Connect with Max on Twitter. Email Max at max@maxallen.com.au

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