¹Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.

²Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling

³Technical test in a lab on brunette hair, measured vs. naturally dried hair

⁴Technical test in a lab on frizzy hair, vs naturally dried hair

⁵vs. competitor styler working at 455°F

⁶Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)

⁷vs ghd platinum+

⁸No thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair.

⁹excludes selected products