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Shopping made better
using AI and

We create AI-driven, community-centric digital experiences that help people shop smarter and connect around shared passions.

Demand.io is a tech accelerator and e-commerce network focused on a single mission: creating AI-powered, connected platforms that make e-commerce work better for all stakeholders. Whether you’re a shopper, a creator, entrepreneur or an established DTC brand, our platforms and technology can help you grow, discover and thrive in the new AI-driven internet.

We’re moving towards a more conversational, AI-driven internet. eCommerce will need to adapt, and we’re leading the way.

We’re moving from a “screen-centric” internet navigated on our mobile phone screens to a conversational internet driven by intelligent, context-aware agents and new paradigms in human computer interfaces. Old models of advertising, distribution, branding and selling will be forced to adapt.

At Demand.io, we’re building the next generation of e-commerce applications, language models and community platforms designed to thrive in this new era of computing.

Demand.io is a shared economic engine. We align incentives and curate knowledge to solve eCommerce problems at scale.

We’re a shopping data platform, a crowdsourcing ecosystem, next-generation knowledge ontology, a lead generation network, and a network of consumer-facing e-commerce experiences — all rolled into one. We bring these components together to create an integrated shared economic engine with aligned incentives across our stakeholders including brands, shoppers, enthusiasts and creators.

Our properties & projects.

The world’s best coupon utility, powered by AI, crowdsourcing and blockchain.

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Discover, connect and support the music artists of tomorrow.

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Next generation price comparison and tracking tool.

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Operating at scale.

Our products reach millions of consumers, helping them make
better decisions and acquire the things they’ll love every day.

$0B

ecommerce volume annually.

0K+

shopping decisions facilitated daily.

0M+

shopping answers verified.

0K

community inputs daily.

0

staff globally.

0

equity partners.

Achieve big things. Have fun doing it.

We’re a distributed global team, with our core leadership staff based out of our Los Angeles headquarters. As a close knit team, we believe in working hard and playing hard, but most importantly we share a passion for building products that empower millions of people and make a positive difference in their lives.

When we’re not working we’re checking out the best Korean BBQ spots LA has to offer, learning and tasting wine, playing sports and racing triathlons, and otherwise geeking out to the latest trends in design, software and web3. As an equity partnership, we have complete economic alignment with profits being shared with all core employees.

Aligned incentives = elite performance + creative energy.

Staff members are eligible to become equity partners in Demand.io. Equity partners earn a share of the company’s overall profits — this share increases with performance and tenure, equating to compensation rivaling successful exits, but continuously. We believe all employees should have a path to economic independence through hard work and dedication.

There’s an energy here because we’re winning as a team, together.

Meet the leadership team.

Founder & CEO

Michael Quoc

Michael Quoc is the founder and CEO of Demand.io. Michael founded Demand.io to apply AI, advanced engineering, and community-first principles to solve everyday consumer problems at scale. Michael’s operating philosophy is to create aligned economic outcomes across his company, his employees, his community stakeholders, and business partners alike. Prior to founding Demand.io, Michael served as Head of Product at Yahoo, where he drove innovation across the Fortune 100 company’s global network. Michael previously held product leadership roles at Desktop.com and investment and strategic advisory roles at Pequot Ventures and Jefferies Broadview. Michael studied Computer Science at UC Berkeley and holds a Bachelor’s in Business Administration from the Haas School of Business at UC Berkeley.

Maria Ponomarchuk

Maria Ponomarchuk is VP of Product Management at Demand.io. Maria leads product strategy, product growth, and product execution across the Demand.io network. Maria brings extensive experience as a product leader, serving in Product and Growth leadership roles at TikTok, Apple, and Reface AI. As the first product hire at TikTok, Maria served as Director of Product during TikTok’s early growth years, playing a pivotal role in establishing TikTok as one of the dominant social media platforms in the US. Maria previously served as a Senior Product Manager at Apple where she worked on Apple’s e-commerce store and checkout process. Maria also served as Head of Product & Growth for Reface AI, the viral face swapping and AI avatar app that reached #1 in Apple’s app store. Maria holds a Master’s in Business Administration from the Kyiv Economic Institute of Management and a Bachelor’s in International Law and Legal Studies from Kyiv Slavonic University.

Allison Mac

Allison Mac is VP of Brand Marketing at Demand.io. Allison leads brand strategy and communications across our network of products. Allison brings over 15 years of experience as a marketing executive for startups to publicly traded tech companies. Allison joined us from TrueCar (NASDAQ: TRUE) where she served as VP of Marketing, leading all marketing functions including brand marketing, B2B marketing, product marketing, partner marketing, and creative design, and led the $250M auto e-commerce company through a comprehensive branding execution post-pandemic, driving key marketing metrics. Prior to that, Allison served as Head of Brand Marketing & Communications for the popular social gas price tracking app GasBuddy, where she played a leading role in driving the app to 100M downloads through effective brand storytelling and creative PR and partnership executions. Previously, Allison served as Director of Marketing & Growth for VC-backed social news startup Inside founded by Jason Calacanis and backed by Elon Musk, Mark Cuban, and Sequoia Capital. Allison started off in her career as a broadcast news journalist and PR account executive. Allison holds a Bachelor’s in Broadcast Journalism and Bachelor’s in Political Science from Syracuse University.

Brian Stanback

Brian Stanback is a Demand.io Partner and Principal Software Engineer. As a technical co-founder, Brian leads architecture design, platform engineering, and application engineering across Demand.io’s technology platforms and product portfolio. Brian now tackles our most challenging engineering problems, spanning blockchain development, LLM strategy, design, and implementation, and machine learning systems. Brian previously held engineering leadership positions at Mosaic Sustainability, Bracket Labs, and Renewable Choice Energy. He holds a BS in Computer Science from Colorado State University.

Chris No

Chris No is a Demand.io Partner, Principal Product Designer, and Head of Design. Chris leads all product design functions and drives strategy across our portfolio of products. Chris previously held design leadership roles at Coinbase, Instagram, Facebook, and Oculus. An innovator throughout his career, Chris has always worked at the cutting-edge of design, leading and helping ship products like Oculus Rift, Rayban Stories, Samsung VR Gear, Facebook Spaces, and Coinbase Advanced Trading.

Jessica Ho

Jessica Ho is a Demand.io Partner and Brand & Field Marketer. Jessica handles content marketing, community marketing, social media, communications, and general management responsibilities across the Demand.io network. Jessica has experience as a content marketer and copywriter as a principal at Crexi and Evercast and at agencies Wicked+ and Digital Revenue Media. Jessica holds a BA in Communication from the University of Southern California.

Isaac Sornborger

Isaac Sornborger is a Demand.io Partner and Staff Software Engineer. Isaac currently leads software engineering for Demand.io’s core data platform, CommerceIQ, leading architecture design and implementation of our custom LLMs (large language models) and AI data pipelines. Isaac previously was a Principal Software Engineer at Northrup Grumman where he lead development of modeling, analysis, and design tools for aerospace engineering applications. Isaac holds a BS in Computer Science and a Master’s in Computer Engineering from Santa Clara University.

Dylan Ler

Dylan is a Senior Data Scientist and AI Engineer at Demand.io. Dylan currently leads the development of our custom LLMs (large language models) for e-commerce and related data systems and pipelines. Dylan previously served as a Senior Data Scientist & Machine Learning Engineer for WebMD, where he spearheaded a variety of AI projects geared at providing LLM-based chat features, optimizing content recommendations, and ad yield optimization. Dylan serves as a student mentor at Udacity for the AI Engineer Nanodegree Program, advising students on topics of deep learning and computer vision. Dylan holds a BS in Electrical Engineering from UCLA, a Master’s in Computer Science with concentration in Machine Learning from Georgia Tech, and a Master’s in Computer Science with concentration in Technology Management from William Jessup University.

Jimmy Doheny

Jimmy is a Demand.io Partner and Director of Revenue Operations. Jimmy has played a pivotal role in architecting, scaling, and operating our core data platform, CommerceIQ. Leading our internal revenue and content operations, Jimmy oversees our affiliate partnerships, revenue metrics, and core operations technology and international support teams. Jimmy has a background in business development and partnerships at PriceGrabber and Connexity. Jimmy holds dual degrees in Economics and Creative Writing from the University of Wisconsin-Madison.

Edgar Uaje

Edgar Uaje is a Demand.io Partner and Director of Product Management. Edgar currently leads product management for SimplyCodes. Edgar has 15+ years experience as a product and business leader at established brands including Wells Fargo, DirecTV, and Experian. More recently, Edgar lead product in the web3 and blockchain industry for startups Inspired and Carro. Edgar has a degree in Computer Science from UC Irvine and an MBA from the USC Marshall School of Business.

Kelli Schall

Kelli Schall is a Senior Taxonomist & Information Architect at Demand.io. Kelli currently leads information design for CommerceIQ, our e-commerce ontology. Kelli started her career in library science and medical coding, and more recently was Senior Taxonomy Analyst for System1 where she led taxonomy design and development to support a $1 billion+ performance search business across sites like Answers.com, StartPage, and MapQuest. Kelli has a Master’s in Library & Information Science from San Jose State University and dual Bachelor’s degrees in Ecology and Evolutionary Biology and Feminist Studies from UC Santa Cruz.

eCommerce SEO Analyst

Zachary Sidwell

Zach Sidwell is an eCommerce SEO Analyst at Demand.io. Zach works at the intersection of SEO, growth product management, and data analysis to improve the SEO performance and usability of our websites. Zach brings a quantitative background in financial analysis as an Associate at private equity firm Kingfish Associates and Analyst at Valuation Research Corp. Zach has a Bachelor’s in Business Administration from Texas Tech University and a Bachelor’s in Business from John Cabot University in Rome.

Senior Product Designer

Brett Benner

Brett Benner is a Senior Product Designer at Demand.io. Brett currently leads strategic design projects across our portfolio. Brett previously led product design at Byte, a dental alignment company serving users via mobile app. Previously Brett led product design for healthcare SaaS initiatives at Pacific Life and CuraPatient. Brett holds a Bachelor’s in Informatics from UC Irvine.

Mariah Krumrine

Mariah serves as EA to our CEO and is responsible for our office operations, executive support, HR processes and culture development. Prior to joining us, Mariah was an Executive Assistant for event staffing company 200 Proof, assistant recruiter at Avenue Pacific, and served as a brand ambassador for Adidas, L’Oreal, Porsche and Nickelodeon. Mariah holds a Bachelor’s in Communications from McDaniel College.

Demand.io glbal staff.

Commerce is global. So are we.

Emma Lyn Soronio Knoji Team Lead

Rey Bangas Content Operations Director

Rachelle Sagun Partner Management Lead

Max Arias Staff Frontend Engineer

Melissa Mae Salesa Partnerships Team Lead

Gabriel Machado Backend Engineer

Jenesis Lerin SimplyCodes Team Lead

Vitor Almeida Sr. Software Engineer

Maria Pedrilyn Panal Partnerships Team Lead

Luís Filipe Severgnini Staff Fullstack Engineer

April Rose Mirafuentes SEO Team Lead

Francisco Blanco Frontend Engineer

Davi Brancol Senior Mobile Developer

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Shopping made better
using AI and

We’re moving towards a more conversational, AI-driven internet. eCommerce will need to adapt, and we’re leading the way.