Winning selection from SportsBooks
Finding a publisher for a sports book idea that does not immediately guarantee ringing tills or multiple internet sales has seldom been tougher, which is why fans of the more esoteric -- or at least less mainstream -- contributions to the genre should be grateful for the work of the Cheltenham-based outfit, SportsBooks. Formed in 1995 by former Daily Express athletics correspondent Randall Northam, the original purpose of SportsBooks was to publish the yearbook of the Association of Track and Field Statisticians, of which Athletics 2010 is the latest edition. But it grew to become much more, each year giving a chance to titles that would not necessarily appeal to mass-market audiences but which nonetheless warrant a place on the bookstore shelves, books that in their own view “deserve to be out in the marketplace.” The acquisition of the Nationwide Football Annual (formerly the News of the World Annual and the world’s oldest football book) has helped SportsBooks maintain this re