Apple

Unlike its latest smartwatch, which looks and feels almost identical to the model it replaces, Apple seems to have done a fine job of retaining the good stuff and improving on the sore points of last year's iPhone 14 Pro. There's a refreshed design, a more powerful telephoto camera, a class-leading processor, a new gaming experience and last but not least, a USB-C port. The brand-new Action Button is added to the long list of improvements, which replaces the iconic ringer/silent switch. Dynamic Island is very much present but not exclusive, as the regular iPhone 15 models also have it this year.

Once every couple of years, Apple brings some big, meaningful changes to its hardware products. And in the years that it doesn't, we get some hilarious memes. 2023 is not a meme year for the iPhone though as the standard iPhone models are once again exciting. We've seen this shift before with some older models too like the iPhone 12, which was the first non-Pro model to get an OLED screen. This year, the iPhone 15 is the most exciting iPhone for me as it finally gets some big-boy upgrades, and all those with an iPhone 12 (or older) holding off for something better can finally take the plunge.

Design plays a huge role when it comes to timepieces. A captivating design is all it takes to convince someone to go for an expensive watch purchase. However, Apple smartwatches have not been selling too well over the past couple of years. Market reports have shown that Apple's smartwatch market share has been growing smaller over the past two years and the reason for the same is quite obvious. Apple hasn't changed the design of its watch for the past three years. Last year's Series 8 appeared identical in terms of design to the Series 7, and this year's Watch Series 9 continues that tradition.