The future turned out to be…well what exactly? Having imagined everything from off-world mining to governments run by horses, it turns out that we’d rather spend our time watching ourselves. If the twentieth century space race strove to understand outer space, today’s ambitions are rather more inner-directed. The quest for individuality has descended into the desire to be the same; mimesis and representation have collapsed into the NPC (non-player character), a meme so threatening that, in 2018, major platforms banned anyone pretending to be one; we are happy, though, to have AI mash up our entire visual history. The machine can pretend to be us, but we are not allowed to pretend to be it. Who, or what, exactly, can we say is running things? Returning to the cliché, that dead phrase or reused character-type that we are supposed to avoid in the name of the new, helps us here, because we are a long way beyond wanting novelty.
Continue reading “From Cliché to the World”