Still 'My Time' for Bradley as book sales continue with no sign of slowing down
Cycling knight Sir Bradley Wiggins is continuing to provide the sports book market with a shot in the arm, even in the traditionally quiet period at the start of a new year. The Wiggins autobiography, My Time, published by Yellow Jersey, was last year's Christmas hit by a massive margin, the fastest sports biography to clock up 200,000 sales since David Beckham's My Side in 2003. But where other books that caught the reading public's imagination in the run-up to Christmas have tailed off a little, sales of the Wiggins story have kept on growing. Nielsen BookScan had recorded almost 229,000 copies of My Time sold by the end of 2012 and another 11,000 have been added in the first month of 2013. With renewed interest in Wiggins' two previous autobiographies, the Tour de France winner and Olympic gold medallist has sold 278,000 books since the close of London 2012. This compares with a modest post-Christmas increase from 63,000 copies sold to 67,000 for Jessic