More Ways To Spend It

The last time I wrote about the How To Spend It supplement in Mrs. Pop’s Financial Times, I made a predictable assault on the easy target of high-end luxury goods. Clearly the editors read this blog, as they seem to have stopped aiming the glossy sheet merely at multi-millionaires, and have factored in the ridiculously rich as well. Several items featured in today’s edition will cost you less than four figures (the Gentlemen’s Tonic Mayfair Shaving Set is just £150, for example), and the cost of telling the time is down too – while last December’s featured timepieces showcased a £1.6 million wristwatch from Jaeger-LeCoultre, this month’s Bell & Ross rose gold Power Reserve Watch (on an alligator strap – this watch was hunted) is almost given away at £14,300.

Help for those burdened by cash

But what the September issue lacks in preposterously lavish material goods, it more than makes up for with unblushing pretension. First up is a Q&A interview under the moniker The Aesthete, with literary and talent agent Caroline Michel, whose “clients include Jeanette Winterson and Simon Schama”. Impressed? I was, once I’d googled the latter and found out who he was. You don’t know? He’s a university professor of art history and history, you moron.

What was the last thing that Ms Michel bought and loved? “A pair of early-19th-century French naïve flower paintings, after being driven mad by the desire to own a Van Gogh when I was at the recent exhibition at the Royal Academy.” One does get driven mad by the desire to own a Van Gogh, doesn’t one? Drives one absolutely fucking crazy.