Our brand reflects how we want to be thought of and remembered. Consistent look and feel ensures a better awareness and connection to Reddit. Whenever using the Reddit brand, be sure to follow these key principles.
The Reddit Logo
The Snoo head logo is used on all above the line marketing materials and on our products. Synonymous with the word Reddit, it can also be used independently.
The logo is a stylized smiling alien head, a.k.a. Snoo, Reddit‘s mascot. Snoo represents Reddit’s friendly, conversational community aspect.
The logo background is Orangered (FF4500, PMS 172 C), Reddit’s primary brand color, chosen for its vibrancy & distinctiveness. The Snoo head is always blank, like a canvas.
Brand Resources
Licensing the Reddit Brand
If you would like to use our brand in a commercial project, please contact