About
Populus
Northburgh House
10 Northburgh Street
London EC1V 0AT
Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911
Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.
What does the public think about business? What are the risks if businesses do not improve their reputations? These are the questions we answer in our latest report on corporate reputation.
Are consumers influenced by online reviews? Do reviews have the power to make or break product sales? Our latest consumer study reveals what retailers can be doing to harness the power of customer feedback.
Featured in The Times Red Box, Populus's Head of Analytics James Kanagasooriam discusses why so few state polls managed to put Donald Trump ahead of Hillary Clinton in the US presidential campaign.
MPs are divided with regards to how David Cameron’s record in Prime Minister will go down in history, according to recent Populus MP Panel research.
Conservative MPs consider economic recovery to be the most laudable achievement of David Cameron’s governments, but what do Labour MPs think?
Why do some news stories stick in the public’s minds more than others? Do people that notice particular news stories have anything in common?
The public demanded change in 2016. The question for businesses now is how should they respond? What can they do to avoid a tangle of red tape and very public inquests into their behaviour?
The closure of GB Energy has been swiftly handled by industry regulator Ofgem, but is the incident an early indication of a looming reputation crisis for the energy sector?
In November, recall of businesses in the news was largely drowned out by Donald Trump’s victory and the aftermath of his election. Nonetheless two companies featured highly in every week of this month’s top ten most noticed business stories: M&S; and Tesco.
Now that the rugby autumn internationals are well underway, we thought we’d do a quick investigation into the types of people that will be tuning into the games over the next few weeks.
Populus reputation expert Laurence Stellings discusses why Tesco Bank needs to up its comms game if it is to protect its reputation.