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Martin Millar

Supercute Futures Paperback – 30 Aug. 2018

by Martin Millar (Author)

73 ratings

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'Undeniably brilliant' - Guardian

'The funniest writer in Britain today' - GQ

'A Hello Kitty-type brand dominating the global economy and bringing governments to heel feels chillingly plausible' Herald Scotland

Mox and Mitsu are Supercute. They founded the global business Supercute Enterprises as teenagers, armed only with a phone, a collection of their favourite cuddly toys and a love of all things kawaii. Thanks to them, the Supercute aesthetic is now a way of life.

In a world dominated by massive conglomerates, Supercute has continued to grow bigger and more powerful, morphing from an entertainment company to a ruthless organisation fighting for their right to the world's water.

Now Mox and Mitsu face a choice. In a world that is tearing itself apart, who will win in the battle for ultimate control - and where will Supercute draw the line . . .

Readers LOVE Martin Millar:

'A bit like falling into Bladerunner via a manga cartoon. Like everything by Martin Millar it's both funny and sad.' Amazon review, verified purchase

'One of the funniest books ever written' Amazon review, verified purchase

'Oh my goodness, how I WISH it were real! Amazing, easy to read piece of fiction which will stay with me for a long time' Twitter user

'Superb, hilarious, heartwarming, brilliant. A work of genius'Amazon review, verified purchase

'I strongly recommend this book to anyone interested in Cyberpunk' Goodreads review

'Sex, drugs and anarchy reign - definitely not your average fairy tale!' Amazon review, verified purchase

'A very British strain of understated comedy . . . a finely honed sense of absurdist whims . . . delightful' Amazon review, verified purchase

'As always, Millar aligns himself with life's eccentrics, misfits and innocents in the struggle against politicians, military leaders, financiers and other idiots' Amazon review, verified purchase

'Had me laughing out loud on the tube' Amazon review, verified purchase

'Five Star Fab! Buy it, borrow it, steal it - but DO read it' Twitter user

Print length

240 pages
Language

English
Publisher

Piatkus
Publication date

30 Aug. 2018
Dimensions

12.7 x 1.27 x 19.69 cm
ISBN-10

0349419345
ISBN-13

978-0349419343
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Product description

Book Description

A gloriously warped dystopian fantasy . . .

From the Back Cover

Mox and Mitsu are Supercute. That is to say, they founded the global business Supercute Enterprises as teenagers from Mox's bedroom in London, armed only with a phone, a collection of their favourite cuddly toys and a love of all thing kawaii. Thanks to them, the Supercute aesthetic is now a way of life.

In a world dominated by massive conglomerates all competing to succeed, Supercute has continued to grow bigger and more powerful, morphing from an entertainment company - whose Supercute Show continues to be the world's most popular entertainment - to an organisation fighting for their right to the world's water.

But Mox and Mitsu have no choice. In a world that is slowly tearing itself apart, who will win in the battle to control it - and where will Supercute draw the line . . .

Product details

Publisher ‏ : ‎ Piatkus (30 Aug. 2018)
Language ‏ : ‎ English
Paperback ‏ : ‎ 240 pages
ISBN-10 ‏ : ‎ 0349419345
ISBN-13 ‏ : ‎ 978-0349419343
Dimensions ‏ : ‎ 12.7 x 1.27 x 19.69 cm

Best Sellers Rank: 588,458 in Books (See Top 100 in Books)
- 590 in Role-Playing & War Games
- 2,238 in Sports Humour
- 5,359 in TV, Movie, Game Adaptations

Customer reviews:
73 ratings

About the author

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Martin Millar

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I'm Scottish, from Glasgow. I've lived in London for a long time. My first novel, Milk, Sulphate and Alby Starvation, came out in 1987. I've had around 18 books published. I wrote three werewolf books about Kalix MacRinnalch and her family. My most recent book, Supercute Futures, was published in 2018. I'd classify it as cyberpunk. As well as writing books under my own name, I also write a series of fantasy books about Thraxas under the pseudonym of Martin Scott. There are eleven in the series. The first Thraxas novel won the World Fantasy Award.

A long time ago, my writing was inspired by the Sex Pistols and I've never forgotten that. I like Led Zeppelin, Jane Austen, ancient history and manga. And I like slumping on the couch watching football on TV.

Customer reviews

4.3 out of 5

73 global ratings

5 star		56%
4 star		26%
3 star		14%
2 star		4%
1 star 0% (0%)		0%

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Top reviews from United Kingdom

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Jack

Cyperpunk fun from one of Britain's most underrated authors

Reviewed in the United Kingdom 🇬🇧 on 9 March 2023

I really love the way Millar writes. It's deceptively simple in a very particular way. I always enjoy the way he writes about clothes - and there are lots of descriptions of outfits in this because Mox and Mitsu think a lot about their clothes, which are a big part of the Supercute brand.

I don't know how you'd describe this book exactly, I guess it's a cyberpunk/sci-fi thriller.

Mox and Mitsu, the Supercute 'girls' (I think they're in their sixties maybe, but various enhancements (they're only about 4% human these days) mean they retain their youthful looks as well as being very strong.) They live in a post-multiple-apocalypse London, and run an immense 'entertainment plus' business. They make TV and video games and own de-salination plants (essential in the very damaged world of the late 21st (?) century) and are involved, more awkwardly, in various weapons companies. When Moe Bennie attempts to take over Supercute and destroy everything they've created, they fight back, aided mostly by their extremely uncompromising natures. Supercute might be cute - that's the whole point obviously - but their military grade enhancements and ruthlessness are - less cute. This is a fun 'save the world' (or at least, save Mox and Mitsu's world) romp with interesting things to say about, well, capitalism I guess.

Reviewed in the United Kingdom 🇬🇧 on 8 September 2018

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Mox and Mitsu were two child prodigies with a love of all things cute, Kawaii and Japanese. They started the Supercute Show on YouTube with their Iphones. While the world fell apart, with impacts, nuclear wars and other disasters, their popularity grew and they branched out getting into Desalination just as the world runs out of fresh water. Now they are one of the world's top conglomerates. More powerful than most governments and others want to destroy their empire.
They now have to battle back into their fortress, battling modified soldiers and attack drones, while backing sure their face paint and lipstick remains intact. Fortunately they have their body modifications to help, as well as some young Supercute fans in their virtual reality spaces.

2 people found this helpful

Helpful

Ellipsis

Cute clothes and cyberpunk

Reviewed in the United Kingdom 🇬🇧 on 7 September 2018

Verified Purchase

I read this quickly and I enjoyed it a lot. Both heroines of Supercute exist in a world full of cute clothes and toys, but underneath they have a lot of dark secrets and when they need to get violent, they do.

One person found this helpful

Helpful

The Faint Girl

Blew. My. Mind. (in Supercute Pink 12)

Reviewed in the United Kingdom 🇬🇧 on 9 September 2018

Verified Purchase

Five Star Fab! Buy it, borrow it, steal it - but DO read it 💜(imagine this text written in Supercute Blue 31)

One person found this helpful

Helpful

R

Fun and funny

Reviewed in the United Kingdom 🇬🇧 on 22 June 2019

Verified Purchase

I love these characters.

Helpful

Chunky Chips

Martin Millar, an underated genius.

Reviewed in the United Kingdom 🇬🇧 on 8 August 2019

Verified Purchase

Another brilliant story

Helpful

Bob Ventos

My Cuteness is my Superpower

Reviewed in the United Kingdom 🇬🇧 on 24 March 2021

The world’s suffered a series of major cataclysms and is now basically run by a cabal of nineteen multinationals. One of these is Supercute, originally a Disney-ish entertainment corp., but now branching out into alliances with weapons manufacturers. An up-and-coming brand rival sees a chance to supplant Supercute’s founders and owners Mox and Mitsu – and soon the pair are on the run, friendless and reliant for allies on people they’ve previously sacked.

This is the first novel for a long time that I’ve read in one sitting: it’s a proper action-packed cyberpunk page-turner, with bonus nods to anime, manga, superhero films and make-up-and-fashion-tips teen-mags. Someone called the book ‘fluffypunk’ which is just about perfect. Lots of great satire on
multinationals: their use of sentiment, kitsch and gestural ‘good works’ to mask their immorality and destructiveness; how they control the past to hide their nefariousness; how they subvert law and order; how new brands instantly appear as old ones vanish but nothing really changes. And on the waste of human potential as super-bright individuals spend their lives on worthless activities.

I liked how their allies get annoyed by the attention Mox and Mitsu pay to their cute looks, not realising their cuteness is part of their self-defence – their pink ‘camo’ fools the ‘aggression-scan’ turrets. The ‘therapy sessions’ were funny too: the therapy acts to excuse them for all the bad things they do and to stop them thinking any more deeply. But sometimes these scenes insert the backstory slightly too conveniently? And UNESCO seem to be involved in relief work – is this a howler or some subtle satire? Those are the only minor criticisms I had. The ending is fantastic with just the right amount of ambiguity. Martin Millar has long been in my top-three favourite authors, and keeps his place there with stuff like this.

Helpful

Christina Swan

Martin Millar is awesome!

Reviewed in the United Kingdom 🇬🇧 on 30 August 2018

This is a brilliantly conceived, thoroughly creepy dystyopia that feels a bit like falling into Bladerunner via a manga cartoon. Like everything by Martin Millar it's both funny and sad - his writing is completely unique and Mox and Mitsu are unforgettable heroines - part cute, part deadly.

2 people found this helpful

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Supercute Futures Paperback – 30 Aug. 2018

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