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I was at the mall yesterday, and even though the Financial Times is claiming on today’s front page that the US economy is now in recovery, that news has yet to manifest itself in the nation’s sanitised kirks of commerce. Customers were scarce, but there was an abundance of sales people, and those on the open concourse with their market-style stands were the most desperate of all. Years of looking away from hard men’s stares in English pubs hasn’t quite trained me well enough to avoid the lurking eye of the commission-hungry, artificially fragrant, high-heeled harpie who insists on telling you that Mrs. Pop would love this revolutionary new nail varnish.
“Why is it revolutionary? Does it make you take to the hills with an armed militia and plot the overthrow of the military-industrial complex?”
“Hey, what’s the accent? Are you from Australia?” is usually the response to that kind of comment. Training taught them to keep the smile big, but the talk must always be nice and small. It’s around this point, as they guess that you might be mildly insane, that the veneer of civil discourse starts to betray its first cracks in the sales assistant’s voice. At the same time, your presumed madness might be their best chance of a sale today, so they’ll make one last effort by halving the price.
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It wasn’t so hectic in the bigger shops, where staff are possibly less concerned about the faceless parent company going bust. The reason I actually went to the mall was to buy a roasting dish on offer in one of the department stores. I couldn’t find the one I wanted, and the only person visible was a teenage sales assistant, who ignored me because she was too busy texting. One day it will occur to American retailers to train their staff to help people, but without all the oily pushiness and naked insincerity. That day will be when we’re all up in the hills having a hell of a nice day with our armed militias.