Seems like a pretty pathetic attempt to pump up twitter's visitor numbers to me.

If he was actually trying to support spacex media, he would have it streamed in multiple places at once to get pictures of those rockets in front of as many eyes as possible.

But his focus is on his floundering social media purchace, so instead forces his remaining loyal followers into supporting the failing arm of his empire.

He's been doing the same kind of thing to tesla by it as a piggybank iirc.

He isn't a smart businessman. Playing ponzi with your own money is stupid af, and in the social media world viewership is money