The Brave Marketer Podcast

Season 7 is Now Live!

Advertising in a Brave New World

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The Brave Marketer Podcast

Marketers everywhere are getting creative - they’re being asked to do more with less, and rising to the challenge.

In this new season of The Brave Marketer Podcast, we’re exploring advertising in a brave new world: The challenge (and opportunity) of changing consumer preferences within a volatile economy.

We’ll cover topics like: ethical advertising, consumer privacy, Web3 marketing, crypto, the creator economy, and more. Each week, you’ll hear how marketing innovators are creatively and strategically stepping up and being BRAVE during times of uncertainty.

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Podcast Intro

Transcript

Hosted by Donny Dvorin

VP, Head of Sales at Brave

The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software, makers of the privacy-respecting web browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of building tools that respect user privacy and advertiser ROI; Brave is also THE secure, easy onramp to Web3. We have unique insights into the future of marketing, advertising in a cookieless world, and how businesses can survive—and thrive—on a more-private Web. In this podcast, get a backstage view of how leading marketers are solving the issues facing the advertising industry, and prepare yourself for the changes to come.

Hope to be in your ears every Monday!

We are launching Season 7 as a 15 episode series released weekly.

Episodes

Season 7

Episode 4

Live from Consensus! Gamifying your Identity and Next Gen Privacy Implications

Danny Wright (Chief Brand Officer) and Eddie Satterly (Chief Technology Officer) of OneOf discuss ways they’re decentralizing identity in an effort to empower consumers and ultimately build loyalty. They also discussed some of the boldest companies and campaigns that have caught their attention lately.

Episode 3

Ways that Cannabis and Web3 Can Come Together

Robert Lund, Co-Founder and Chief Creative Officer at Studio TBD, discusses their decision to make their cannabis company Web3 native from its inception. He also shares the biggest opportunity that media agencies have in supporting crypto and Web3 companies.

Episode 2

Increasing Ad Efficiency and Performance of Your Advertising Strategy

Will Haire, Co-Founder of BellaVix, shares the tactics they’re currently employing to help their brands scale on marketplaces like Amazon, including the step-by-step process they used that landed them being featured by Amazon as one of the best launches on their platform to date!

Episode 1

How Polygon is Building Community to Decentralize Their Brand

Jennifer Kattula, Senior Vice President of Marketing at Polygon Labs, discusses how they approached their recent rebrand. This process forced their team to critically review how they articulated their brand ethos to the right audiences, both now and in the future. She also shares the role the community will play in their ongoing effort to decentralize their brand.

Season 6

Episode 15

Decentraland Offers Brands Creative Freedom and Limitless Possibilities

Marja Konttinen, Marketing Director of Decentraland Foundation, discusses building on the open metaverse and some of the most creative pieces of user generated content she’s seen on the platform to date. She also explores the unique opportunity marketers have to write a new playbook for marketing in Web3 – starting with rethinking metics.

Episode 14

Leveraging the Virtual Real Estate Market with SuperWorld

Hrish Lotlikar, Co-founder and CEO at SuperWorld, discusses how they’re blending the virtual and physical world to unlock diverse opportunities for brands to reach more customers, unlock new monetization opportunities and build community.

Episode 13

Why Tokenization is the Core Building Block of Web3

Matt Wurst, Founder of PointSymmetry and Co-Founder of Mint, discusses the role that tokens will play in enabling brands to reward and incentivize participation in their metraverse experiences. He also stresses the importance of making Web3 terms and technologies more clear and consistent for everyday users.

Episode 12

Web3 Ideals: Ease of Use, Security and Risk Mitigation

Andrew Klein, SVP, Web3 Brand Strategy & Innovation at Publicis Media, discusses how they’re helping brands convert their existing audiences to Web3 without scaring them off by unfamiliar technologies. He also shares his vision of the limitless creative potential that metaverse environments offer.

Episode 11

Grassroot Marketing Strategies That Scale

Hugo Feiler, Co-Founder and CEO of Minima, shares how they’ve been partnering with their community to stress test their technology, and amplify their brand message through token based gamification. He also shares the role that creators will play in the adoption of Web3, and in educating the masses.

Episode 10

The Importance of Privacy in the Metaverse

Arjun Bhatnagar, CEO and Abhijay Bhatnagar, Chief Product Officer at Cloaked discuss the role privacy will play in the evolution of the Internet and the transition to Web3. They also share the reasoning behind their surprising decision to build Cloaked off the blockchain.

Episode 9

The Urgency for Brands to Adopt Emerging Technology

Thomas Webb, Founder of Worldwide Webb 3, discusses the real fear of missing out brands are facing if they don’t embrace emerging technologies such as Web3 proactively. He also shares how gaming will be the future of entertainment.

Episode 8

Monetizing in the Metaverse

Justin Hochberg, CEO of the Virtual Brand Group, shares how he’s helping brands have an omnichannel metaverse presence including his work with Forever21 and NBC’s The Voice. He also discusses how to decide which metaverse platforms are best for your brand to start with, and how to define success when there’s limited information available.

Episode 7

From a 2D to 3D Internet: How Marketing Strategies Must Shift

Mark van Rijmenam, Strategic Futurist and Founder of the Digital Futures Institute, discusses the many complex and exciting ways the shift from a 2D to a 3D internet will impact our lives. He also urges us to fight for an open metaverse as part of this shift in order to protect our data and future digital selves.

Episode 6

How Marketers Can Convert The Masses to Web3

Quinn Campbell, VP of Growth at Sky Mavis, discusses how they’re working with Web3 content creators, and the critical role these partners play in converting the masses to Web3. Quinn also shares how he thinks marketers are missing the mark in Web3 marketing by focusing on tech features over the experiential impact Web3 has on the end user.

Episode 5

Making the Metaverse Commercially Viable for Advertisers

Ryan Kumar, Founder and CEO of Mintdropz, explains why we’re in the caveman stages of an unexplored metaverse. He shares his predictions for when we can expect to see mainstream adoption of the metaverse and what needs to happen first

Episode 4

Why Marketers Need to Make Blockchain Invisible

Jon Hook, CMO at PlayEmber, discusses their efforts to attract more gamers by removing the blockchain infrastructure as a barrier. He also explains how marketers can apply this across sectors outside of gaming to increase mainstream adoption of their Web3 projects.

Episode 3

Privacy First Marketing

Andrew Milich, CEO of Skiff, discusses their commitment to consumer privacy despite its associated marketing challenges. He explains how their team has gotten creative with their marketing strategies - utilizing privacy preserving forms of marketing to reach their desired audiences.

Episode 2

Dentsu: What Holds Brands Back From Jumping Into Web3

Michael Liu, SVP, Head of Innovation at Dentsu Media and Kevin Villatoro, Partnerships at Dentsu, share how their agency clients are responding to Web3 marketing opportunities and taking their first (small) steps. They also explain why Web3 isn’t the channel to fight for attention, but rather to engage consumers in meaningful ways, embracing innovation while providing real value.

Episode 1

Vayner3: When to Expect Mainstream Adoption of Web3

Avery Akkineni, President of Vayner3, discusses the current state of Web3 adoption and her predictions for its future. She explains how brands are currently experimenting with Web 2.5 – a bridge offering the speed and ease of use from Web2 but with the ownership and self sovereignty of Web3.

Season 5

Episode 10

Being a Brand in a Brandless Category: Avocados From Mexico

Kelly Poquiz Burke, Associate Director of Brand Marketing & Strategy at Avocados From Mexico, discusses many of the brand experiences their team has launched in an effort to create a deep, emotional connection with consumers, despite lacking any marketing ability on their products themselves. She also shares her approach to Web3 marketing: sticking to a strategy instead of chasing shiny objects.

Episode 9

Collaborating with Creators to Solve Marketers’ Most Pressing Challenge

Lisa Marie Paul, Head of Content and Partnerships at Talenthouse AG, discusses how millenial and Gen Z mindsets have changed consumer expectations surrounding advertising. We examine how marketers are challenged with creating large amounts of content very quickly, without compromising quality, authenticity or relatability.

Episode 8

Adjusting to the Complexities of Web3 Marketing

Stacy Wakefield, VP of Marketing at Delphia, discusses her biggest new marketing challenge: building a Web3 brand and community. She explains the complexities of managing risk and compliance and how Web3 differs from Web2 marketing tactics.

Episode 7

PepsiCo is Bridging the Physical and Digital World with Next Gen D2C Marketing

Kate Brady, Head of Next Gen D2C Consumer Experience & Direct Digital Marketing Capabilities at PepsiCo, shares how mainstream brands and marketers can utilize Web3 technologies. Kate’s team is currently testing a number of next gen initiatives as part of PepsiCo's newly established Web3 & Metaverse Center of Enablement. We also discuss the removal of third party trackers and moving towards a private internet while still owning the communication with your audience and prioritizing zero first party data.

Episode 6

Mindsets For Success: How Marketers Can Stand Behind Their Brave Ideas

Sierra Reed, Vice President Director of Social Strategy at Digitas, discusses how she’s successfully leaned into brave marketing moments and stood up for her values, even in the early days of her career. She also shares how she’s helping brands like Macys and Crocs act boldly through her agency work.

Episode 5

Authentic Team Cultures Build Authentic Brands That Standout

Laura Mesa, Vice President of Community and Marketing at Product Hunt, shares how allowing your team to be vulnerable in the workplace, allows your brand to show up authentically too. She also discusses the importance of developing a customer first product strategy and putting in extra effort to personalize based on real needs of your users

Episode 4

Culture is Changing: How Marketers Can Prepare For The Future Now

Quynh Mai , Founder & CEO of Qulture shares how culture is changing quickly from Gen Z and what brands need to change in order to be successful on platforms like TikTok, the Metaverse and Twitch. We also talk about making your audience the star of your campaigns with user generated, collaborative content.

Episode 3

Favorability Focused Storytelling For Nestlé’s Locally Minded Audience

Liz Caselli-Mechael, Global Head of Digital & Content for Nestlé, discusses how she’s built her career around purpose-driven digital storytelling and engagement. She shares how to focus on favorability rather than driving sales, by integrating important values like sustainability, social responsibility, and climate action into Nestle’s brand strategy.

Episode 2

Why Your Audience Is Not Your Community

Claire Kart, VP Marketing & Community at Mina Foundation, discusses how they’re leveraging “just in time marketing” as a go to market strategy for their upcoming SDK launch. Claire also shares Mina’s rebrand story and how it actually started with getting sued by a larger player in crypto!

Episode 1

How Twitter is Promoting Safety and Gamifying Privacy

Maura Tuohy Di Muro, Global Head of Product Marketing at Twitter, discusses how Twitter is promoting safety on their platform and the unique ways they’re adding gamification to privacy, including a recently released video game experience they made for their users. We also discuss how Web3 can deliver on its big promises of accessibility and inclusivity and how Twitter thinks about earning trust.

Season 4

Episode 11 Bonus!

Understanding Exotic Options and Marketing Tactics for a Mainnet Launch

Winston Zhang, Co-founder at Cega, shares how they’re preparing for their upcoming mainnet launch. He discusses the marketing strategies they’re working on, including an NFT collection, and a major risk they took by differentiating their visual branding. He also educates us on the benefits of exotic options, even in a bear market.

Episode 10

Experiential Marketing and Making Crypto Events More Memorable

Jay Kurahashi-Sofue, VP of Marketing at Ava Labs, discusses how his team disrupted the traditional event experience with their recent Avalanche Summit in Barcelona, along with some of the risks they took that really paid off. He also shares the biggest opportunities for crypto marketers across all stages of the funnel.

Episode 9

How eToro is Making Crypto Trading More Social

Brad Michelson, Head of US Marketing team at eToro, discusses the unique social features their platform offers in an effort to reduce intimidation and attract new investors into crypto trading. He also shares his thoughts on the biggest challenges with crypto marketing and the effective strategies they’ve implemented to overcome them.

Episode 8

Crypto Utility: What’s Still Missing from the Crypto Ecosystem?

Aaron Schneider, Business Development and Partnerships at Bitpay, discusses ways that crypto can become more useful in order to maintain its relevance into the future. He shares what Bitpay is doing differently to solve this with e-commerce, along with the challenges they’re up against in transitioning to crypto as a mainstream form of payment.

Episode 7

The Future of Decentralized Identifiers and Monetization of Personal Genome Data

Dylan Dewdney, Co-Founder and Lead Initiator at NFT3.com and Kylin Network, discusses the world of DIDs (decentralized identifiers) and some of the future use cases, along with how Web3 will change the way data is handled. He also talks about the changing relationship between marketers and the data needed to optimize their businesses, and why privacy is often highlighted but becomes compromised in an effort to track results.

Episode 6

The SuperRare Creator Economy: Crypto Art and NFTs

David Feinstein, Head of Partnerships at SuperRare, discusses the economics of digital art and how valuing NFTs compares to the traditional art world. He also shares how luxury products, designers and brands can get into the Web3 game via the SuperRare marketplace.

Episode 5

Crypto Philanthropy: Using Crypto as a Force for Good

Duke Kim, Director of Crypto Partnerships at The Giving Block, educates us on the benefits of crypto philanthropy and the work they’re doing to connect donors and nonprofits, along with ways that companies can create corporate social responsibility programs to make and impact. Discover why donors should donate cryptocurrencies versus dollars, and the associated tax implications to consider.

Episode 4

Digital Asset Ownership and Gaming in the Metaverse with Splinterlands

Aggroed Lighthacker, CEO at Splinterlands, discusses why gaming was the winning solution to support the mass market to engage with crypto. He discusses how Splinterlands massively exploded its user base through word of mouth advertising among hardcore gamers, along with growth tactics that other crypto companies can replicate.

Episode 3

Cutting the Jargon and Making Crypto Accessible to the Masses

Chris Ghent, Global Head of Brand Strategy & Partnerships at the NEAR Foundation, shares how he and his team are taking a unique approach to making crypto more tangible to new users, along with how Layer 1 protocols such as NEAR can really bring in the masses and remove friction through branding.

Episode 2

How Solana Looks at DeFi and Leads Crypto Marketing with the Community in Mind

Matty Taylor, Head of Growth at Solana Labs, shares how and why community drives the growth of Solana. We also discuss some of the challenges with trying to shift to a decentralized company / model, and why having a great user experience is even more crucial in building trust within a DeFi application.

Episode 1

Crypto.com Believes That “Fortune Favors The Brave”

Steven Kalifowitz, CMO at Crypto.com, shares the strategies and tactics he’s implementing on his team’s quest to become a world renowned brand like Coke and Netflix. This includes how they’ve approached their partnerships with the UFC, Formula One, Matt Damon and the Sixers, along with their record breaking naming acquisition of the Staples Centre in LA.

Season 3

Episode 10

Virgin Voyages is Disrupting the Cruise Industry with Risk built into their DNA

Virgin is a powerful brand that's succeeded across many ventures: media, airlines, mobile and more. Now, they've set their sights on the cruise ship industry. They've launched an entirely new cruise line during the pandemic, and are taking the guest experience to a whole new level with massive success.

Episode 9

Why Amex is Taking a Balanced Approach to Competition

Andy Goldberg, SVP, Global Brand Content & Platforms at American Express, discusses how he is reframing the competitive landscape by fighting for finite attention. One of the strategies he shares is thinking about advertising like a TV show you actually want to watch.

Episode 8

How This 100% Electric Jet Company Thinks About Marketing

Jessica Bryndza, CMO at Lilium (an aerospace company that’s developed a 100% electric, 7-seater jet), is challenging conventional players in the industry from both a user experience and global impact standpoint. She also shares what it’s been like for her to market a pre-revenue company that won’t be available until 2024.

Episode 7

The Decentralized Revolution and the Emergence of NFTs

Jeremy Epstein, CMO at Gtmhub, shares how he’s shaping the future of work by empowering companies to measure performance based on target outcomes (OKR method). He also dives deep into how the decentralized revolution and emergence of NFTs is impacting brands and marketers by shifting the power back to communities.

Episode 6

Building Successful Partnerships That Live, Breathe and Create Culture

Andrea Sengara, VP Marketing at Campari, discusses how she’s building successful partnerships for their portfolio of alcohol beverage brands, including her work with Sean Combs and The New York Film Festival. We also look ahead at emerging technologies and where marketing and advertising is heading in the next 10 years.

Episode 5

Challenger Brands That Pick Fights and Exhibit Brand Courage

Chris Kneeland, CEO of Cult, discusses what marketers can learn from brands that have a cult-like following. He shares how his agency clients are challenging the status quo and exhibiting massive brand courage. Chris also points out the philosophy around competition, for example Southwest Airlines isn’t competing against other airlines; they’re competing against the road trip.

Episode 4

Crypto Marketing: Risks, Regulations and Major Opportunities

Shiran Herzberg, Head of Media at eToro, discuss\es the complexities of crypto marketing and how he’s navigating the industry when buying media. Shiran also shares what he thinks are the biggest opportunities in crypto marketing and what he’s found to be the best performing channels.

Episode 3

Celebrity Partnerships and the Big Risks That Paid Off

Ian Wishingrad, Co-Founder of Three Wishes Cereal, shares stories of creative, thoughtful yet risky marketing campaigns he launched that were a big success. One of Ian’s bold ideas got this company featured in national news television, resulting in $20k of sales in three minutes and landing the cover story in their local newspaper. Ian also shares how he’s challenging large and established brands in the competitive CPG market.

Episode 2

Using Marketing Metrics That Actually Matter

Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase, discusses the importance of testing marketing campaigns and prioritizing needle-moving metrics that actually move companies forward. She also examines that human element in B2B marketing that is often overlooked.

Episode 1

How AngelList Creates an Experimental Culture That Rewards Curiosity

Helen Min, Head of Marketing at AngelList, discusses the pressure marketers face to continue discovering and mastering new marketing channels as regulations and consumer behaviors change at record pace. She also shares innovative tactics she uses at AngelList to create a culture that encourages ongoing experimentation and making quick pivots.

Season 2

Episode 9

All Things NFT: Marketing, Investments and Future Opportunities

Luke Mulks, VP Operations at Brave Software, breaks down NFTs (non-fungible tokens) and why they’re such a hot topic and opportunity amongst both marketers and investors. He also discusses how mainstream brands are embracing NFTs to engage users, and shares the ways that Brave and the BAT Community are an integral part of Brave’s success.

Episode 8

Leading with Empathy in Marketing and Creating Human Connections

Andra Zaharia, Cybersecurity Content Marketer, discusses how to create content that resonates with users by bringing out the human values behind your company and its products. She also shares how she’s breaking down stereotypes and clichés in the InfoSec and Technology sector, and discusses her top tips on how users can take control of their privacy.

Episode 7

P&G Beauty: Experimenting w Virtual Gaming and Shifting to Privacy as a Mandate

Sergio DosSantos, Director of Technology and Digital Transformation at Procter & Gamble Beauty, shares how he convinced senior leadership to take a risk and launch a branded campaign inside Second Life’s virtual world. He also shares his perspective on why privacy is a mandate, and how first party data plays an integral role in any marketing strategy.

Episode 6

Measuring and Rewarding Attention in New and Personalized Ways

Dylan Boyd, Director of R/GA Ventures, shares the cutting edge advertising tactics he’s helping global brands implement to better reach and reward target audiences. He also discusses what the future of personal data ownership might look like for consumers worldwide.

Episode 5

Cutting Edge Media Strategies that Heighten the User Experience

Darren Herman, Operating Partner at Bain Capital and award winning advertiser, discusses the disruptive marketing campaigns he’s created for global brands such as, Vespa, Armani Jeans, Michael’s and even Kim Kardashian! Darren also shares why privacy preserving advertising is so effective in heighting the user experience, creating trust and ultimately increasing sales.

Episode 4

Brave Advertisers: An Insider's Perspective on their Burning Questions and Biggest Opportunities

Get a backstage view of the Brave Ads Platform from one of Brave’s most experienced Regional Sales Directors. You’ll hear the most common questions that come up about Brave Ads, and the biggest opportunities advertisers must consider. Learn how brands and agencies are preparing for a future without 3rd party cookies, and navigating a constantly evolving and unpredictable future for the marketing and advertising industry.

Episode 3

The Benefits of B2B Content Marketing and Measuring ROI on Blogs and Podcasts

Natalie Mendes, Brand Content Team Lead at Atlassian, shares how she transformed their B2B content marketing strategy and created a blog that received an award from Digiday. She also discusses where blogs and podcasts fit in your marketing funnel, and how to track your growth and ROI back to company sales. Natalie has unique insights for the next generation of marketers and how they can gain a competitive edge as they progress in their careers.

Episode 2

How the Impulse Economy Resulted in a Total Collapse of the Funnel

Chad Stoller, Global Chief Innovation Officer, UM & Managing Director, IPG discusses how the Terry Tate Office Linebacker video series with Reebok unexpectedly became one of the top 10 Super Bowl commercials of all time. Chad also dissects the rising shift to an impulse shopping economy, and how increasing consumer expectations are impacting the advertising industry.

Episode 1

How Disney+ Strives to Deeply Understand Their Customer as a Strategy for Exponential User Growth

Andrea Cutright, VP, Global Subscriber Marketing and Insights for Disney Streaming, including Disney+ discusses the strategies and tactics they used to surpass their four year growth target, in only 14 months. Andrea explains how her strategy for “killing the hypothesis” has led to massive product adoption and their readiness for global expansion.

Season 1

Episode 10

Play

The Consumer Privacy Movement and Brand Safety Challenges with Big Tech

Listen to Richard Kramer, Founder of Arete Research and Brendan Eich, CEO of Brave Software, discuss the challenges with the current “data donation agreement” that Big Tech has created related to user information, along with the brand safety concerns advertisers are now facing.

Episode 9

Play

How Duolingo is Pushing Beyond Brand Boundaries with Experiential Advertising

Listen to Cammie Dunaway, Chief Marketing Officer at Duolingo, discuss the gamification tactics they’ve implemented to create product adoption and retention, along with the wild marketing ideas they’re testing to prepare for a future without 3rd party cookies.

Episode 8

Play

Attention Economy & Changing Consumer Experiences in Media

Listen to Sarah Stringer, EVP, Head of US Media Partnerships at dentsu Media, discuss how media is shifting the way in which consumer attention is measured, along with the movement towards more interactive and participatory experiences for consumers, and what that means for advertisers.

Episode 7

Play

Navigating Crypto: Tax Filings, Marketing Challenges & Opportunities

Listen to Michelle O’Connor, VP Marketing at TaxBit, share her top tax considerations for crypto holders, and discuss how she’s overcoming the advertising regulations facing crypto companies today and the opportunities that lie ahead.

Episode 6

Play

Funding Content That’s Difficult, Dangerous & Disruptive

Listen to John Nolan, Managing Director of APEX Content Ventures at Publicis Media, shares how he decides which media projects to fund, along with his foresight into the future of advertising and subscriptions.

Episode 5

Play

A Risk Taker's Approach to Marketing

Listen to Kevin Rose, Serial Entrepreneur and Partner at True Ventures, discuss the entrepreneurial mindset and tolerance that’s led to his success and how marketers can follow suit, regardless of their size of business.

Episode 4

Play

Fraudulent Ads and Dirty Data

Listen to Dr. Fou, Cybersecurity and Ad Fraud Investigator, discuss his research on ad fraud reporting, brand safety threats and ways marketers can mitigate their risk.

Episode 3

Play

The Future of Advertising is Cookieless

Listen to John Marshall, Head of NA Digital Activation at HP, who discusses the death of the 3rd party cookie.

Episode 2

Play

Betting on Your Brand with a Super Bowl Ad

Listen to Duncan Bird, VP of Brand Marketing & Digital at Fiverr, discuss the major ad spend Fiverr invested in during the 2021 Super Bowl for their ‘It Starts Here’ campaign.

Episode 1

Play

The Consumer Privacy Movement and Brand Safety Challenges with Big Tech

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