I wonder if crypto and Hedera enthusiasts are looking at the adoption cycle correctly? I have always seen 3 separate adoption phases. Or maybe I'm looking at it incorrectly?

1. An app adopting Hedera or even just crypto as a means to execute their vision and build a business that in some capacity utilizes a DLT.

2. The apps potential clientele paying for the use of that app. And the app expanding their clientele and onboarding more and more users.

3. The overall integration of WEB 3. Where a user goes to WEB 3 and does a full business cycle immersed in WEB 3. Knowing that they are in WEB 3 and using features inherent to WEB 3.

Hedera and its many satellite organizations have done a great job at getting businesses to build on Hedera. Many of these like Galaxy, TOKO, Atma.io, Ibird, Saucerswap, ..... now need to do their job of getting their existing, or potential clientele sold on the upgrade or just the use of their app. Only the very rare "killer app" does this quickly. It is a sales job. The exception is when you have an existing business and by using crypto you get a lowering of cost and so you are just bringing existing customers on to the new crypto app that benefits them in the pocket book.

Just because you build an app doesn't mean that your clientele will want to use it. It will need to be sold. So there is a major step between adopting and using crypto tech in an app and getting clients to use it. A lot of these apps are all software people. There needs to be a big sales department in these companies. Miss-estimating the amount of work needed to sell your services is common business mistake.

The dream of the fully immersive WEB 3 experience is still off into the future. There is a lot of infrastructure that needs to be built that is going to cost $. These apps as they develop are building some of that infrastructure. As or if these apps become profitable then they will have the $ to do the development and they will have the clientele that they can leverage into the other new apps that they developed and so make their investment back and begin to create that WEB 3. Likely as this starts to occur we will see consolidation of apps as better financed companies come in and buy up the technology and the customer base.

Part of the problem these new apps have is a lack of other apps to tie into. Dropp is great, once it gets going and there will be a lot of potential apps that can and will use it. But then each of those apps will need to get their customers to use their app and secondarily Dropp.

Right now with Hedera we are looking at or waiting for these apps to sell their services. Atma is a great use case that proves that the basic tech of Hedera is sound. Which is great and very needed. Some complain that it isn't paying for itself. But that is short sighted from my point of view. What we dont know is, has ATMA been able to sell this upgraded service to its existing clientele? But having this use case that in all but paying for the service, is completely independent from Hedera and putting it to test is gold. It is selling Hedera as a solution and is a proof of concept for Hedera's speed and scalability. No other DLT has this happening. ATMA may never be able to sell its service but it proved that Hedera is fast and reliable. Now we need other use cases that really utilizing the other features and are putting them to test. Like TOKO and its tokenization of real world assets. Or a bond market.

How long will it take for these existing apps to sell their services? That's the question. In my opinion it is the next phase of the Hedera ego system development while these different organizations on board more apps. As observers we are not going to get clear and concise data from these businesses as they owe us nothing. Most are privately held companies.

My opinion is that despite that every other DLT is still just trying to interest apps to build on them and those few apps that have been built are having the same problem, onboarding customers.

My point is that having the app built like Coupon Bureau is not enough to be successful. It is the selling of the service that in the end makes it successful and that takes time. How much time? Look at Coupon Bureau, its getting on a year now. Is their success assured? Not really. Likely, but nothing is done until its done. But to sell the service they have to educate the execs on why they should adopt it, train the retailers staff on how to use it and add any needed hardware and then create the coupon. After that it is up to the retailer to train its customers on how to use it, get them to download a wallet and then sell them on using it.

That is a lot of things to do.

There is one other phase that Hedera is implementing and that is education. I actually think that bringing educational institutions onto the Governing Council is as brilliant as the algorithm itself. Education more than any action puts a future there.

Do you agree, disagree? Have other information about this issue?