Apple Watch

Apple Watch Ultra

Adventure awaits.

Apple Watch Series 8

A healthy leap ahead.

Apple Watch SE

A great deal
to love.

Which Apple Watch
is right for you?

Apple Watch
Series 8

Buy

Learn more

45mm or 41mm

Swimproof¹

IP6X dust resistant¹

Always-On Retina display
Up to 1,000 nits

Blood Oxygen app²

ECG app³

High and low heart
rate notifications

Irregular
rhythm notification⁴

Temperature sensing⁵

Cycle tracking
with retrospective
ovulation estimates⁶

Emergency SOS⁷

Fall Detection

Crash Detection⁷

Apple Watch
SE

Buy

Learn more

44mm or 40mm

Swimproof¹

Retina display
Up to 1,000 nits

High and low heart
rate notifications

Irregular
rhythm notification⁴

Cycle tracking⁶

Emergency SOS⁷

Fall Detection

Crash Detection⁷

Apple Watch
Ultra

Buy

Learn more

49mm

Swimproof⁸

IP6X dust resistant⁹

MIL-STD 810H certification¹⁰

Action button

Always-On Retina display
Up to 2,000 nits

Blood Oxygen app²

ECG app³

High and low heart
rate notifications

Irregular
rhythm notification⁴

Temperature sensing⁵

Cycle tracking
with retrospective
ovulation estimates⁶

Emergency SOS⁷

Fall Detection

Crash Detection⁷

86-decibel Siren
to attract attention

Compare all models Shop Apple Watch

Apple Watch

Pride is in the air.

Celebrate all year long with the
new Pride Edition Sport Band.

watchOS 10

Everything you love. Like never before.

Explore the preview

Apple Fitness Plus

Get 3 months free when you
buy an Apple Watch.¹¹

Shop Apple Watch

Learn about Apple Fitness+

Trade in your Apple Watch and get credit towards a new one.¹²

Find your trade-in value

Apple Watch Studio

Any case. Any strap.
Any style you want.

Create your style

Why Apple Watch

It’s the ultimate
device for a
healthy life.

Apple Watch essentials

Spring forward
with fresh colours.

Shop the latest straps

Magic runs in the family.

Explore all AirPods models and find the best ones for you.

Free, contactless delivery

And free returns. See
checkout for delivery dates.

Find a reseller

Apple has hundreds of authorised resellers. Chances are there’s one near you.

Find your reseller

Get more out of Apple Watch

Apple One

Bundle up to five Apple services.

And enjoy more
for less.

Try it free¹³

Apple Music

Over 100 million songs.
Start listening for free today.

Pure Throwback

Chill Mix

Good Vibes Only

Three rings.
One goal.

See how to close your
Activity rings
on Apple Watch