Doing my part to help increase Singapore's birthrate /s

I have a friend in her (approaching mid-)30s who, not being rude but just realistic, is average looking (I'd say slightly better than average as she is slim, slightly above average paying job, no anti-social behavior, etc.). She's expressed she wants to get married, but her standards are too high.

Has anyone had to have such a conversation, how did you tactfully go about it? It may seem insensitive, but the men she would want have options and to be blunt, she would not be at the top of the list.