Self-Driving Cars – Look, no hands!

Updated Cruise's Android app to 1.4.0 and noticed a new 'Data sharing' page in the settings:

We use cookies, pixels, and similar technologies for business purposes, including delivering more relevant ads and knowing if our ads are effective.. For more information about how we use personal data and how to exercise your rights, visit Your Privacy Choices.. To opt-out of sharing your personal data collected from this app for behavioral advertising purposes, complete request form.

Might just be standard legalese, or are targeted advertisements incoming?