ChatGPT

Look around and you'll see hundreds of AI tools being pitched as social media, digital marketing, blogging tools, etc. However, most of them are simply web apps with a nice UI and preset prompt over Open AI API. Regardless, there's quite a few that have stood out to me in terms of AI tools that offer more functionality than content generation. Here's my top picks for digital marketing and why:

MarketMuse - AI Content Optimization

MarketMuse is a real game-changer when it comes to content strategy and optimization. As a digital marketer, I appreciate the way it uses AI to analyze my website and offer personalized, data-driven insights, making my content planning considerably faster and more efficient. It automates the laborious task of content audits, eliminating the subjectivity often associated with this process. Additionally, MarketMuse's competitive analysis tool, revealing gaps in competitor content, is particularly insightful. Its Content Briefs are an invaluable resource, providing a clear structure for topics to cover, questions to answer, and links to include, streamlining the content creation process. The AI features of MarketMuse offer a clear edge in optimizing my content strategy.

Plus AI for Google Slides - Presentations for Sales Pitches, Webinars, and Conferences

Plus AI stands out as it intertwines with my Google Slides workflow, rather than offering a final mediocre product like most slide deck generators. It helps co-create presentations with the 'sticky notes' feature, which essentially gives prompts for improving and finalizing each slide. A standout feature is 'Snapshots', enabling you to plug external data, for example, from different internal web apps into your presentations. I use Plus AI to craft the foundation for my slide deck and then go through each slide to incorporate the right snapshot. It's free and integrates smoothly with Google Slides and Docs.

GoCharlie - AI Content Generation in Your Brand Voice + Content Repurposing

Helps you churn out anything from blog posts, social media content to product descriptions. What stands out is its ability to learn and replicate your brand voice - it truly sounds like you. The 'content repurposing' feature is a godsend for recycling well-performing content for different platforms based on websites, audio files, and videos, saving me a huge chunk of time. It doesn't hand you off-the-shelf content, it co-creates with you, giving you the autonomy to review, refine and personalise. It's also got a free trial, and as a user, it's been a worthwhile addition to my digital marketing toolkit.

AdCreative.ai - AI-Powered Ad & Social Creatives

Having a tool like AdCreative.ai in my digital marketing arsenal is such a game-changer. It employs artificial intelligence to produce conversion-oriented ad and social media creatives in just seconds. Its capacity to generate both visually appealing and engaging creatives, while also incorporating optimized copy, enables me to enhance my advertising campaigns' click-through and conversion rates significantly. A feature I find especially valuable is its machine learning model which learns from my past successful creatives and tailors future ones to be more personalized and efficient. The scalability is impressive too; whether I need a single creative or thousands in a month, it delivers seamlessly. The ease of use, effectiveness, and time-saving capabilities make this tool an absolute winner in my book.

BrandBastion - AI-Driven Community Management