The images and videos that populate the pages of an e-commerce site do more than make it look good. These visuals play a defining role in building trust with shoppers, driving product purchases, and reducing the rate of product returns. Findings from a global e-commerce consumer survey commissioned by…
Big news on the Salesforce Commerce Cloud front: Brands moving to headless architecture can now easily add Cloudinary, the industry’s leading image and video platform, to their Salesforce Composable Storefront tech stack. This new integration adds to Cloudinary’s existing collection of Salesforce B2C Commerce and…
In modern web pages and platforms, a less than steallar user experience could lead to a significant drop in conversion. This can be said for media content, including videos and images. So how do you improve the user experience of video content on your application? This article outlines how to…
Programmable media technology continues to evolve, with savvy organizations leveraging it to captivate visitors, retain users, and increase conversion rates for their products and services. The demand for effective media management has driven the evolution of programmable media, leading to artificial intelligence (AI) technology for facial detection, video and audio…
In today’s business world, e-commerce platforms are a mixed blessing. On the one hand, businesses gain access to more customers, while customers are no longer limited to the product options of the physical stores around them. But brick-and-mortar stores still have the advantage of allowing customers to interact with products…
When Cloudinary joined the MACH Alliance a little over a year ago, we were planting our flag and stamping the revolutionary importance of MACH (Microservices-based, API-first, Cloud-native SaaS and Headless architecture). We also were establishing our role as an advocate for open technology ecosystems. Today,…
