Tezos

The pinnacle of Tezos marketing was Clean NFTs. I think this worked well because it focused on a true technological advantage that Tezos possessed: at that time it was the only chain capable of producing NFTS without POW. The other reason it worked is that it was unleashed on Twitter where the crypto people live. It was crypto focused -- and focused towards creators as well, in this case not devs (which I would argue marketing should usually be geared towards) but artists. It was a huge success -- bringing a vibrant community to Tezos and pissing off other chains.

It was competitive marketing. It used a polar bear and a snowflake to show how little waste Tezos used in the production of an NFT compared to Ethereum and other chains. It was the type of hard-nosed Tezos attitude that may even have gotten powerful Ethereum forces to persuade Opensea not to integrate with Tezos.

But Tezos was never here to play nice. Tezos has always been honest that it is here to compete, not to make frenemies.

And in that vein I would like to suggest a new crypto and creator focused marketing idea though this time geared towards Devs not artists.

Tezos is the only chain that is scaling without middlemen -- and we all know that middlemen take their pound of flesh sooner or later.

I'd like to suggest a marketing campaign that goes for the jugular just like CleanNFTs did. Point out how other chains are outsourcing scaling. Point out how Tezos is vertically integrating everything -- how it already has fraud proofs etc. Run the damn campaign on Twitter. Get into the faces of the crypto elites.

If the crypto-forces-that-be want to ignore Tezos then we should get into their faces.

Might be a good idea to wait until the bear is cooling off to unleash such a campaign though. Could be crickets for now...