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STRATEGY
We're experts in our audience — leveraging innovative ad products and data-backed insights we create ideas designed to resonate with specific audience segments.
STORYTELLING
T Brand Studio, the content studio within New York Times Advertising, crafts award-winning multimedia branded storytelling about the interesting people, incredible places and inspirational ideas of today.
SCALE
Millions of readers and listeners tune in every day, providing an unparalleled audience for your brand message.
Our ranks include dozens of the finest editors, designers, art directors, video and audio producers, creative technologists and more — trusted by the world's most exacting brands to tell their stories to our audience.
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Our distinctive native ad products give an edge, and allow our creative teams to create the most thoughtful and innovative content experiences in the industry.
![NYT](http://web.archive.org./web/20230603181656im_/https://cdn.sanity.io/images/20dqnjiy/stage/a3ae10637c1021e1c9a131667863959753f3166d-2752x1360.png?rect=4,0,2744,1360&w=1376&h=682&q=80&auto=format)
Storytelling is one of the most effective ways to build empathy.
As T Brand Studio aids brands in making an impact in the world, we remain committed to recognizing and dismantling inequities in our process and the creation of content.
Our foremost responsibility is to thoughtfully and respectfully reflect the world through a deep understanding of audience insights and deliver compelling and representative stories.
We know crafting the best branded stories in the world requires grasping the importance of diversity and inclusion as inextricably tied elements of our storytelling.
We’re proud of our award-winning campaigns that span across digital and traditional advertising platforms.