AITA for advertising by trying to relate to Redditors?
I (30m) am a marketing manager at Bytro Labs in Germany, and I'm trying to figure out how to promote games like Conflict of Nations as well as possible. Only problem is: My last attempt wasn't super well received, and I'm worried that I've come off massively as TA.
Here's the deal: We tried creating a funny and lighthearted ad campaign that would appeal to the Reddit community by creating memes and social media posts that related to topics Redditors are into. We thought we were being clever and cool, but our first attempt wasn't a hit.
We got a lot of negative feedback from Redditors who thought we were trying too hard to fit in and that our campaign wasn't authentic. Some accused us of being "corporate shills" and not respecting the values and interests of the community.
Honestly, I was a little surprised by the response, and I'm not sure where we went wrong. I want to make sure that our marketing efforts are genuine and respectful, and I don't want to be seen as a jerk by the Reddit community.
So, what do you guys think? AITA for trying to advertise by relating to Redditors? Was our first attempt too forced or not cool enough?
TLDR: I'm a marketing manager for a gaming company that tried to create a funny ad campaign to promote our games to Redditors, but it didn't go over well. Some Redditors thought we were being fake and not respecting the community's values. Do you think I'm the asshole for trying to advertise by relating to Redditors?
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