At right around the 17 minute mark of McMurphy's podcast he is discussing the difficult position George Kliavkoff is in. Basically goes on to say, due to the uncertainty that Oregon and Washington bring with their desire to join the Big 10 it makes it very hard to get a media deal and sell companies on the stability of the conference.

He says one of the main reasons that the Big 12 was able to present itself as stable is because there are no schools that either of the major 2 conferences would want.

This is particularly interesting because McMurphy has repeatedly stated that he thinks at minimum 2 and up to 4 Pac 12 teams will go up to the Big 10. Since he believes Oregon and Washington will go and Stanford and Cal are strong possibilities he is essentially saying 4 of the remaining 10 pac 12 teams would be more desirable of an add than any current/future Big 12 team.