Ahrefs

@ahrefs

We make awesome SEO tools, powered by seriously big data. Check out our free SEO course: ahrefs.com/academy/seo-tr

ahrefs.comBorn July 9Joined February 2011

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Ahrefs

@ahrefs

Aug 25

✨15 updates + new features from Ahrefs in the past 12 months✨ We’ve been busy bees working on making our toolset better for you. Check out these highlights. Remember to upvote your favorites!

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Struggling to build/earn links? I just did a major update of my LINK BUILDING 101 guide. The new version is much more succinct and packed with proven frameworks and actionable ways to get awesome links. Check it out (& share with your SEO friends 😉):

ahrefs.com

Link Building for SEO: The Beginner’s Guide

Everything you need to know about link building.

NEW: “News�? mode in Content Explorer 📰 You can now follow mentions of your brand + discover media outlets to get featured. Here's how 👇

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Ahrefs

@ahrefs

Dec 6

That sums things up. Found this useful, or have feedback? We're all ears! 👀

13. Establish proof and credibility Prove to your reader that you're an authority and expert on a subject, and they'll believe what you say. It could be through: - Proof of accomplishments - Certifications/awards -Social proof Doing this also has an SEO benefit: E-A-T. 👇

12. Add “open loops�? Many TV series employ the "open loop" technique—where an episode/season ends with a cliffhanger or plot twist, leaving you wanting more. You can apply this to your content too, but remember to always close the loop for readers by the end of a blog post.

11. Don’t sleep on title tags Your title tag is the headline of your article, and determines whether your content gets clicked on the SERPs. A good practice is to write out several versions of your title tag before deciding on one. Here are three bonus tips:

10. Use the PAS formula (cont'd) Important note: We earlier suggested using the inverted pyramid formula too for your opening paragraph. To decide which to use, follow this tip:

10. Use the Problem-Agitate-Solve (PAS) formula Your opening paragraph often determines a reader's "stickiness"—and the PAS formula could guide you better. Here's what it looks like in the wild:

9. Use a table of contents (ToC) This can give readers an idea of what to expect, and help them navigate easily to their preferred section. Having a ToC also creates sitelinks on the page, which Google sometimes shows on the SERPs. This means (potentially) more clicks!

8. Use the “inverted pyramid�? method The impatient reader wants an answer right away, so get to the point—then fill out the details in the rest of the article. This is known as the inverted pyramid: give people the essential information before the non-essential.

7. Give your content a unique spin Matching search intent is important—but this doesn't mean creating copycat content. With unique content: - Readers can find value in it (it isn't the same as everyone else's) - You could earn more backlinks - You'll stand out in the SERPs ↓

6. Write like how you talk Cut the jargon and needlessly complex sentences. Using a tool like

@HemingwayApp

can help you check for tone and readability. 💥

5. Speak your audience’s language Persuasion is key in copywriting. Writing in an unfamiliar niche? Do your deep research—or readers *will* see right through you. Get familiar with the jargon/pain points/problems/desires/wants of your audience by venturing where they hang out:

4. Make reading easy with the ASMR formula Your content needs to be structured + written in a compelling manner so people don't drop off the post. For this, employ the ASMR formula:

Here's an example of how to do this: Remember, the goal isn't to copy-paste ideas into your post—it's to analyze the *why*. Then, add unique tips of your own. If people are linking to a page because of a unique statistic, consider running your own study or doing a survey.

3. Add “link triggers�? Links are one of Google's top three ranking factors. �?� For your content to earn links, you need to first understand *what* compels people to link to other competing pages—then apply those insights into your post. We call these "link triggers". ↓

2. Cover the topic in full (cont'd) iv) Analyze each page manually Nothing beats a good ol' manual analysis. Click the top-ranking pages on the SERPs and go through each one by one. You’ll learn a lot that way.

2. Cover the topic in full (cont'd) iii) Study People Also Ask (PAA) boxes PAA boxes are a SERP feature that appears in every Google search. These offer insights into other related things that searchers may want to know. Use a tool like

@AlsoAsked

to pull PAA questions:

2. Cover the topic in full (cont'd) ii) Look for subtopics among keyword rankings A page that ranks for its main keyword typically also ranks for *other* related keywords (i.e. subtopics). Follow these steps to find these subtopics:

2. Cover the topic in full (cont'd) i) Look for common subheadings among top-ranking pages Subheadings offer a quick insight into what searchers are looking for. Identify if there are similar (or identical) subheadings across the top-ranking pages. Here's how:

2. Cover the topic in full Google tries to rank pages based on their relevance and usefulness. So to rank on the first page in SERPs, you need to cover everything about a topic that searchers want to know—and expect to see. To cover a topic in full, follow these steps: ↓

1. Match search intent

Before getting into things—SEO copywriting involves writing content for search engines *and* users. It's a fine balance of writing content that: - People want to read/link to/share with others, and - Ranks on Google Let's take a closer look �?

13 SEO copywriting tips to create solid content that ranks �? We've grown the Ahrefs blog from ~5k to almost 320k monthly search visits—and using these tips helped us get there. 👇 (H/T:

@siquanong

)

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NEW: “News�? mode in Content Explorer 📰 You can now follow mentions of your brand + discover media outlets to get featured. Here's how 👇

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This is cool from

1. Visual competitor gap analysis. 2. See the keywords you're not ranking for. 3. Look at the pages you need to create to boost topical authority, rankings and traffic.

NEW: Best by links 2.0 in Site Explorer 🔗 The improved Best by links report allows you to: - Filter pages by link types - Exclude spammy subdomains - Set dozen filtering options ..and so much more. See below 👇

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NEW: URL Rating 2.0 🔥 Our popular UR metric is back! �?�In 2.0 reports, UR is calculated with new algorithms which will evolve and improve over time. It's *not* the same UR as the one in Legacy reports. 🧪 UR 2.0 is still in beta. We're working hard to fix some known issues.

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Ahrefs Retweeted

Patrick Stox (SEOpedia)

@patrickstox

Dec 1

SEO breakdown of apple.com Kind of a mess technically like many other big sites, yet still ranks mostly for branded terms. They trigger most issues in Site Audit. They could spend a lot of time cleaning things up that probably wouldn't have much impact.

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In 48 hours, we’re going to nuke 💣 our old and decrepit Domain Comparison tool. If you’ve used this tool at some point in the past - please say your farewell in comments.

Ahrefs

@ahrefs

Dec 1

0:25

950 views

Pre-IPO

dramatically scaled their content production. I'm talking over 125 new blog posts per month. 1,000 that year. #moatbuilding paid off. The traffic growth was stoopid good. And the story behind the scale is an operational masterpiece. Buckle up peeps. 💙💛

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A question to pro SEOs & @JohnMu :) Google won't discover a brand new website, unless it has links from other websites. Right? What if that website signs up for Google Search Console? Will it get "discovered?" Or until the sitemap is submitted, Google won't crawl that website?

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The only 29 free SEO tools you need 🧰 Let's take a closer look at each tool's noteworthy feature: (H/T:

@siquanong

)

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Ahrefs

@ahrefs

Nov 30

In 48 hours, we’re going to nuke 💣 our old and decrepit Domain Comparison tool. If you’ve used this tool at some point in the past - please say your farewell in comments.

NEW: “News�? mode in Content Explorer 📰 Content Explorer now supports 2 modes: "All pages", and "News". With News mode, we'll only show you results based on a list of pre-selected news domains. Use it to see notable brand mentions for PR! Check it out in action:

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Ahrefs

@ahrefs

Nov 29

You'll find links to all of the above tools in our blog post 👀

ahrefs.com

The Only 29 Free SEO Tools You Need

29. Google What: The world's most-used search engine! Feature highlight: Use Google search operators to find guest post opportunities, internal linking opportunities, link prospects, and more.

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