PC Gaming

If 40 series was released like the 10 series in 2016-17 (prices taken at the release of 1080Ti in Mar. 2017) - it would look like this and everyone would be praising Nvidia like they did then. But Nvidia is no longer that company.

Even with rising costs and inflation (which I have accounted for in my right most column), the MSRPs shouldn't have ballooned to the levels they have. It is simply due to a single phenomenon, i.e., Nvidia have decided to keep the price for performance increase per generation for themselves, and justify the new gen price increases based on features like RT and DLSS3. Sad times and turn of events for PC gaming enthusiasts, who after 2 tough years of pandemic shortages and crypto, could have used a solid from Nvidia instead of another money-grab. I am afraid AMD will just use this as an opportunity to slot in their cards at slightly less than Nvidia, as they have almost reached parity with Nvidia on performance, but lack some features/RT/DLSS/mind-share to command the same exact price.