Twitter video resources
Twitter video resources
Ready to launch your Twitter Ads campaign?
Ready to launch your Twitter Ads campaign?
Make your message more memorable by adding video to your Twitter Ads strategy.
of internet users will view a digital video in 2022.1
increase in daily video views on Twitter over 18 months2
Year-over-year increase in watch time on Twitter3
Twitter video best practices
Videos optimized for Twitter drive an increase of 33% in emotional engagement.4
Introduce yourself
Keep your video between 6-15 seconds long and show your products and people maximize engagement.
Accessible storytelling
Reach the biggest audience by adding captions for mobile, and showing your logo in a permanent place in the upper-left or upper-right corner of the frame.
Tweet anatomy
The best video Tweets follow this formula.
Tweet copy
What do you want consumers to think?
Creative asset
How do you want them to feel?
Video inspiration
Ad creative is the top factor in driving sales - 47% of sales performance can be attributed to creative alone.5
Twitter video examples
Get inspired by some of the best in the business.
Beauty brand @RareBeauty demos a liquid blush hack in this short 6sec video.
Backpack and accessory brand @Herschelsupply shares the craftsmanship behind their brand in this 15sec video.
Water brand @boxedwater announces the launch of their four, fruit flavors in this 11sec video.
Ready to launch your Twitter Ads campaign?
1Source: eMarketer, 2022, https://forecasts-na1.emarketer.com/5aa6c67d60a15705f86fb232/5a6a4af500ea9b064048c039
2Source: Internal Twitter research, Q4, 2019
3Source: Internal Twitter research, January 2019
4Source: Internal Twitter research, January 2021
5Source: Internal Twitter research, January 2021