On r/reddit, we recently shared our thoughts on how the vast majority of people come to Reddit with intention, not for attention. This mindset translates to a lot of our projects. While working on machine learning (ML), it means we evolve our algorithms and recommendation engines in a way that doesn’t merely optimize for engagement and attention but for value—the value Reddit’s content brings to individual redditors and their communities (both on-platform and in real life).
Aligned with our recent acquisition of ML platform Spell and efforts to optimize the value Reddit’s content brings to redditors, today we’re announcing the acquisition of MeaningCloud Europe, S.L..
MeaningCloud is a Natural Language Processing (NLP) company specializing in extracting meaning from unstructured content (text analytics, insights extraction, semantic analysis). The technology strengthens Reddit’s ML proficiencies and understanding of unstructured data, ultimately providing the most relevant information for redditors.
The MeaningCloud team has joined Reddit and will support ML projects across our Product, Safety, and Ads teams.
“MeaningCloud helps strengthen Reddit’s platform by helping our community get the relevant information they are looking for even faster. With the addition of MeaningClound’s technology, we can continue our mission of providing simpler, richer, and more relevant content to our users,” said Jack Hanlon, Vice President of Data. “We are thrilled to welcome the talented MeaningCloud team to Reddit.”
As we continue to expand internationally, this acquisition marks Reddit’s first office in Spain and supports our efforts to grow local communities and provide them with engaging and relevant content.