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People come to Twitter to discover #WhatsHappening.

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People come to Twitter to discover #WhatsHappening.

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    Colourful examples of Tweets and events on Twitter

    Our audience is influential, plugged-in and in a discovery mindset

    #1

    Twitter is the #1 platform for discovery1

    26%

    People spend 26% more time viewing ads on Twitter than on other leading platforms2

    53%

    53% of people on Twitter are more likely to be the first to buy new products3

     

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    Connect with what's happening in 2022

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      1. Source: Twitter internal data
      2. Source: Kantar, “News Discovery & Influence on Twitter”, Global, 2017
      3. Source: OMG + Twitter, Receptivity with Neuro-Insight, October 2018; US, BR, JP

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