Twitter Ads policies

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Overview

This policy applies to all of Twitter’s paid advertising products.

Advertisers on Twitter are responsible for their Twitter Ads. This means following all applicable laws and regulations, creating honest ads, and advertising safely and respectfully. This article describes our advertising policies. Our policies require you to follow the law, but they are not legal advice.

In addition to Twitter Ads Policies, advertisers must follow Twitter’s Terms of Service, Twitter Rules, and all the policies on our Help Center governing use of our services. Please take a moment to review them.

Twitter Ads Approval

Twitter Policies

Twitter Ads Offboarding

Twitter Ads Policy Update Log

Twitter Ads Approval

When advertisers on Twitter choose to promote their content with Twitter Ads, their account and content become subject to an approval process. The approval process is designed to support the quality and safety of the Twitter Ads platform. This process helps Twitter check that advertisers are complying with our advertising policies. Learn more about our approval process.

Ads Content Policies
Product Policies
Campaign Consideration

Ads Content Policies

Note: Certain industries and trade associations have their own self-regulatory codes for advertising and marketing. Advertisers on Twitter who are members of these associations should refer to these codes, in addition to Twitter's policies, for guidance on appropriate advertising practices.

Example: Advertisers in the UK should be aware of additional marketing regulations that may apply. Further information that may be found useful is available in the CAP Code and the resources provided by the Advertising Standards Authority.

Product Policies

Amplify Pre-Roll Publisher Program FAQ
Brand safety policy
How Twitter Ads Work
Interest-based Opt-out Policy
Twitter Takeover Guidelines
Twitter Takeover Transparency: Twitter is committed to our ads transparency efforts, including the Ads Transparency Center. As we work to implement our new Political Ads Policy and Cause-based Ads Policy transparency around the following premium products will be detailed temporarily on this page.
Policies for conversion tracking and custom audiences

Campaign Considerations

Automation Rules
Account eligibility for Twitter Ads: Twitter accounts must meet certain criteria in order to be eligible to participate in Twitter Ads and use our suite of advertising products. Learn about common reasons why accounts may be ineligible to advertise, along with steps on how to become eligible in the future.
Age and gender targeting limitations: If you have a business or legal requirement to target based on age or gender, you must opt out of utilizing the Twitter Audience Platform (TAP) placement option. As a result of Apple’s App Tracking Transparency framework, Twitter will no longer apply Age and Gender targeting across TAP to iOS devices that have chosen not to opt in to tracking via the App Tracking Transparency prompt. You are ultimately responsible for all your promoted content on Twitter.
Anti-Discriminatory Targeting Policy
Housing, Employment and Lending Opportunities
Illegal Products and Services
Targeting Sensitive Categories Policy
URL Requirements for Advertising

Twitter Ads Offboarding

Twitter follows processes and principles when removing advertisers from the Twitter Ads platform. We call this process “offboarding,” and we strive to make it as transparent and seamless as possible for everyone involved. Learn more about offboarding.

Twitter Ads Policy Update Log

This log will reflect policy changes impacting what is and is not permitted to be advertised via Twitter Ads.

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