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Case Studies
Pfizer
Pfizer sponsored the inaugural Race to Save the World summit, the Daily Beast’s forum for change agents to discuss solutions to the world’s biggest challenges. This half-day event saw CEOs, Presidents, and Founders of the country’s biggest organizations united in their vision for a better tomorrow.
HBO’s McMillion$
It’s the multi-million dollar conspiracy that time forgot. To promote HBO’s newest can’t-believe-it’s-true documentary series, the Daily Beast launched a suite of immersive tactics, including a VIP screening with talent-led Q&A, an animated timeline of the crime, and a “Catch a McScammer” mini-quiz.
House Of Suntory
House of Suntory’s suite of liquors center around omotenashi, the concept of Japanese hospitality. To help top bartenders bring omotenashi into their bars, Half Full Studio – a Daily Beast creative shop servicing the spirits community – executed cross-country events with industry leaders, knife sharpening demos, and more.
National Association of REALTORS®
How does America’s housing history impact communities today? The National Association of REALTORS® (NAR) tapped into the Daily Beast’s original reporting to create a 12-part series that educated readers on housing accessibility’s past, present legislation, and the home buyer advocacy NAR undertakes every day.
Jose Cuervo
The Agave Project is a massive undertaking by Jose Cuervo to put the oft-wasted byproduct of tequila manufacturing to work in bioplastic straws. Half Full Studio – the Daily Beast’s creative shop servicing the spirits community – documented this undertaking in stunning video, longform articles, and premium events.
PBS’s The Great American Read
What’s your favorite book? For avid readers, the question prompts debate. The Great American Read put the power in the people’s hands, letting fans rank the top 100 most beloved novels. The Daily Beast used interactive articles, sponsored op-eds, and a robust social campaign to get fans voting and tuning in.
