“There’s no such thing as a Nintendo,” reads print advertisement from 1990.
2“There’s no such thing as a Nintendo,” reads print advertisement from 1990.
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This was probably an effort to prevent their trademark from becoming so generic that they lost it. This happens when a trademark becomes identified with a type of product or service in the public's mind, rather than a particular brand. Aspirin, yo-yos, and cellophane became generic through consumer misuse of the trademarks to refer to these products.
I suspect this was part of a "media kit" which describes proper use of the Nintendo name and brand to business partners. For example, electronics retailers might want to run their own advertisements that feature trademarked Nintendo properties, and documents like this outline how to do that. If they do not comply with the guidelines in the media kit, Nintendo can respond punitively or terminate the partnership.
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