Case Studies

Learn why industry-leading companies around the world rely on Muck Rack for their media database, pitching, monitoring and reporting.

How a marketing coordinator saved hours of work weekly with Muck Rack.

Ben Treanor
Marketing Coordinator

How public media producer GBH uses Muck Rack to find journalists to pitch digital and broadcast programming.

Sam Brewer
Associate Director of External Relations

How Niche, the leading platform for connecting colleges and schools with students and families, uses Muck Rack as an integral part of their PR strategy.

Natalie Tsay
Senior Public Relations Specialist

How Syneos Health uses Muck Rack to achieve their PR goals

Ellen Murphy
Senior Vice President

How Bollare uses Muck Rack to thoughtfully—and strategically—send pitches.

Melissa Tate
Senior Director of Editorial

Learn how the academic core of the University of Southern California, the USC Dornsife College of Letters, Arts and Sciences, uses Muck Rack to save time and stay up-to-date with media coverage.

Jim Key
Head of Marketing and Media Relations

Learn how Personal Capital uses Muck Rack's databases to build accurate media lists and collaborate across their organization.

Jacqueline Quasney
Director, PR

Learn how The Motley Fool uses Muck Rack to save time building media lists and streamlines team media relations efforts.

Alicia Aldrich
Director of PR and Media Relations

CMW Media utilizes Muck Rack for a time-effective solution to manage their PR efforts.

Kathryn Reinhardt
Account Supervisor

TriplePoint leverages Muck Rack to enhance collaboration and add transparency to their PR processes.

Quinn Wageman
Partner

Active Minds uses Muck Rack to access new reporters, outlets, and audiences to tell real stories of mental health in the everyday.

Amanda Horn
Senior Marketing and PR Manager

The team at CSE uses Muck Rack to streamline their research and pitching efforts and stay up-to-date on media moves.

Chuck Colgan
Sr. Writer/PR Specialist

The team at Gambling.com Group uses Muck Rack as a centralized resource for their team where they can work together to research journalists, draft pitches and track their mentions in a collaborative way.

Derek Brookmeyer
Director of Communications

The team at Isagenix uses Muck Rack to take all of the burden of manual research off of their plates so they can focus on more strategic initiatives.

Angela Gabriel
Senior Public Relations Specialist

Learn how Annie Jackson, Senior Director, at Small Girls PR uses Muck Rack in a short video interview.

Annie Jackson
Senior Director

The team at EPR uses Muck Rack to identify the right journalists to connect with and save notes about how those journalists prefer to be addressed, personal pronouns and even the way they prefer to receive pitches.

Tracy Green
Senior Account Executive and Executive Bourbon Steward

The team at Wikimedia Foundation uses Muck Rack to expand the impact of their media outreach even beyond earned media coverage.

Samantha Lien
Senior Communications Manager

The team at Xenophon Strategies uses Muck Rack to get the full picture of their PR efforts in one centralized spot.

Jennifer Lay
Vice President

The team at Life Time uses Muck Rack to monitor and interact with their top contacts, in order to build better relationships with the media.

Daniel DeBaun
PR Specialist

The team at Tomorrow.io uses Muck Rack to keep track of journalist job changes and to stay up-to-date with all the articles they've recently written.

Mira Marcus
PR consultant

The International Rescue Committee, a leading humanitarian aid organization helping people survive, recover and reclaim control of their future, uses Muck Rack to streamline their PR efforts and save time.

Hope Arcuri
Communications Manager/Latin America Communications Lead

Major League Fishing uses Muck Rack to build one-on-one relationships with journalists.

Tricia Milford
Senior Director of Public Relations

The team at The Dialog Lab uses Muck Rack to perform most of their job functions right within the platform and save time doing so.

Jennifer Cadmus
Founder and CEO

The team at Veterans United uses Muck Rack to save several hours each week on journalist research and media list building.

Chris Cline
Senior Media Relations Specialist

Zapier, the leader in task automation, uses Muck Rack to save time on research and keep up with media moves.

Steph Donily
Head of Communications

Goodwill of San Francisco, San Mateo and Marin counties uses Muck Rack to create topic-specific media lists, research specific journalists and monitor the media.

Veda Banerjee
Director of Marketing

Tuft & Needle uses Muck Rack to research journalists, store notes about conversations with reporters and land placements.

Katrina Montgomery
Public Relations Specialist

The team at MacDougall uses Muck Rack to easily research and gather intelligence about journalists to see what they’ve written about recently, in order to better prepare clients for media interviews.

Betsy Yates
Senior Director

Learn how Michaela Kron, Senior PR Manager, and Sam Dalsimer, Head of PR, at Duolingo use Muck Rack in a short video interview.

Michaela Kron, Senior PR Manager
Sam Dalsimer, Head of PR

Atlas Obscura uses Muck Rack to identify and pitch journalists outside of their reach, as well as, recap recent PR efforts and performance with company stakeholders.

Alexa Harrison
Public Relations Manager

The team at PRH uses Muck Rack to research journalists, build and share media lists with the team, monitor their coverage and quantify their results.

Emily Reardon
Associate Publicist

Learn how Shannon Thornton, Account Supervisor at Peppercomm, uses Muck Rack in a short video interview.

Shannon Thornton
Account Supervisor

HackerOne uses Muck Rack to keep their media lists up-to-date and to build customized lists that fit the needs of a particular project or campaign.

Nicole Catalano
Media Relations Specialist

Learn how Matt Conroy, VP of Media Strategy at Peppercomm, uses Muck Rack in a short video interview.

Matt Conroy
VP of Media Strategy

Learn how Alan Danzis, VP of Media Relations at MSLGROUP, uses Muck Rack in a short video interview.

Alan Danzis
VP of Media Relations

The publisher behind Pop-Up Magazine and The California Sunday Magazine uses Muck Rack to reach journalists accurately and track media hits in a timely manner.

Victoria Chow
Communications Director

The team at Real Chemistry Group uses Muck Rack to build connections with the journalists that are most relevant to them.

Peter Duckler
Senior Group Director for Earned Media Team

Team One uses Muck Rack to keep up-to-date with instant media coverage, research and connect with top tier media and save time manually tracking coverage.

Johanna Albertsson
Former PR Account Executive

The team at wikiHow uses Muck Rack to connect with journalists to write future pieces, to correct inaccuracies, to pitch ideas and get feedback from them.

Allyson Edwards
Head of Marketing

The brand strategy and public relations agency uses Muck Rack to effectively and efficiently focus on helping clients identify and articulate their best ‘selves’ in a credible, consistent and authentic manner.

Matt Szatkowski
Account Executive

Group Nine Media moved from Meltwater to Muck Rack to more efficiently handle their media relations.

Pierce White
Vice President of Corporate Communications

The team at RenewComm uses Muck Rack to find journalists that have opted out of legacy databases like Meltwater and Cision.

Lauren Glickman
Managing Partner

The team at Vidyard uses Muck Rack to stay on top of their coverage and engage further with policymakers, local leaders, entrepreneurs and writers following the tech space.

Sandy Pell
Head of Corporate Communications and Public Relations

Learn how Allison+Partners, a global marketing and communications agency, uses Muck Rack to save time and improve team efficiency.

Brent Diggins
Brent Diggins, Partner, Managing Director Measurement + Analytics

Patagonia uses Muck Rack to save time researching journalists and building media lists.

Tessa Byars
Communications Manager

The team at National LGBTQ Task Force uses Muck Rack to search for specific journalists by topic, build media lists quickly and send customized pitches.

Alex Morash
Media Director

PulpPR uses Muck Rack to help client and journalist relations.

Jessica Hasson
Founder

Cannes Lions uses Muck Rack to track brand awareness, monitor coverage about their spokespeople and keep an eye on competitors.

Marian Brannelly
Head of Communications

The oldest and largest nationwide organization of blind Americans uses Muck Rack to advocate for the blind and create real social change through their media relations efforts.

Chris Danielsen
Director of Public Relations

The team at Verizon uses Muck Rack to research and proactively pitch journalists for events that require a whole new set of contacts outside of their typical reach.

David Weissmann
Public Relations Manager

The organization providing humanitarian aid to victims of conflict and violence uses Muck Rack to collaborate as a team and save time on their targeted outreach.

Christoph Hanger
Public Relations Officer and Spokesperson

Gogo increases their interactions with journalists accessing their inflight internet service.

Morgan Painter
Associate Communications Manager

The creative agency develops deep, meaningful journalist relationships by using Muck Rack Pitches.

Anne Blessing Tenney
Account Director

The pivotal civic organization saves hours using Muck Rack’s built-in pitching platform for media outreach.

Jasmine Leeward
Communications Associate

Learn how Muck Rack saves THP hundreds of hours per year creating highly-tailored, automated media lists.

Harriet Butterfield
PR Outreach Manager

The food-and-drink marketing agency finds journalists covering niche markets, chefs, and specific foods on Muck Rack.

Marie-Camille Pont
Public Relations Coordinator

Through pitching on Muck Rack, The Marshall Project sends personalized emails to journalists at scale.

Andrew Epstein
Comm and Development Associate

North America’s largest flexible one-way car-sharing service uses Muck Rack to connect with media in new local markets.

Amanda Todd
Communications Specialist

Monitoring media coverage is how these management education leaders stay above the competition.

Julie Dobiecki
International Press Officer

A global entertainment media brand powered by fans depends on Muck Rack to connect with top-tier media contacts.

Nikki Flynn
Global PR Director

The research-focused university builds media lists and relies on Muck Rack’s technology to maintain accurate data.

Lauren Stralo
Media Relations Specialist

Small Girls PR uses Muck Rack to build key relationships with journalists and stay up-to-date with media.

Jacqui Wimberly
Account Supervisor

By reducing time spent on Twitter and Google, Muck Rack saved these lighting innovators countless hours.

Michael McCullough
Director of Public Relations

The group behind CES easily finds relevant journalists on Muck Rack based on past event coverage.

Izzy Santa
Director of Policy Communications

The live concert experience company curates geographic-specific media lists with Muck Rack.

Sarah Lipman
Head of Communications

The S&P 500 global leader in logistics uses Muck Rack for uncovering press hits and monitoring the industry.

Rachel Klinkatsis
Communications Specialist

Duolingo found all the journalists writing about endangered languages before launching a course in Hawaiian.

Michaela Kron
Senior PR Manager

Muck Rack helps the award-winning news outlet automate routine tasks in their daily workflow.

Bridget Botelho
Director of Communications

This Human Rights organization compares media coverage reports with Muck Rack to improve best practices.

Anoosh Gasparian
External Relations Manager

The best-selling selling Greek Yogurt brand identifies reporters outside of their typical reach with Muck Rack.

John Kell
Media Lead

Effective curation of topic-driven lists and pitching experts are top priorities for this leading liberal arts institution.

Daniel Devries
Media Relations Director

The PR team at the largest Mexican-inspired quick service restaurant would be lost without Muck Rack.

Matt Prince
Senior Manager of PR

A national foundation bolstering journalism leans on Muck Rack for building targeted media lists.

Anusha Alikhan
Director of Communications

The renowned PR agency depends on Muck Rack in order to keep up with what’s happening in the media.

Stephanie Matthews
Executive Director

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