Brand management
In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things.
Definitions
In 2001 Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers." In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction.
Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product (see: Brand equity). Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand.
'Brand Manager' is featured as a movie character in the following productions:
Any Questions for Ben? (2012)
Actors: Shawn Barron (actor), James Briggs (actor), Byron J. Brochmann (actor), Lyall Brooks (actor), Alan Brough (actor), Zac Bugeja (actor), Karla Burt (actor), Pete Butland (actor), Rob Carlton (actor), Tom Carmody (actor), Peter Cassidy (actor), Christian Clark (actor), Richard Davine (actor), Christian Durante (actor), Nick Backstrom (actor),
Plot: Ben (Josh Lawson) is a twenty-something up and coming marketing guru who is invited to his old school to speak at a careers event, which is also attended by Alex (Rachael Taylor), an old classmate. This rekindles a mutual attraction between them and is also a life-changing event for Ben, as he starts to question his career to date, and where his life is headed. He turns to those around him for support but realization slowly dawns that it is only he who can control his own destiny.
Keywords: blonde, brunette, character-name-in-title, classmate, driving-at-night, f-word, fame, four-word-title, kiss, life-changeGenres: Comedy, Romance,
Illuminarium (2008)
Actors: Evan Koons (actor), Liam Matthews (actor), John Pottenger (actor), Rik Swartzwelder (actor), Rachel Dik (actress), Amy Pottenger (actress), Aaron B. Smith (producer), Rik Swartzwelder (producer), Aaron B. Smith (writer), Rik Swartzwelder (writer), Isaiah Kallman (composer), Rik Swartzwelder (director), Doug Nagel (editor),
Genres: Drama, Short,Bridal Shower (2004)
Actors: Johnny Barnes (actor), Basil Bolinao (actor), Jacob Dionisio (actor), Senen Dizon (actor), Roland Elizalde (actor), Winston Elizalde (actor), Joseph Gobel (actor), Robert Javellana (actor), Gerald Lauron (actor), Peter Lim (actor), Lester Llansang (actor), Keanu Madrid (actor), Pocholo Montes (actor), Douglas Robinson (actor), Aaron Anderson (actor),
Genres: Comedy, Drama, Romance,Planes, Trains & Automobiles (1987)
Actors: Dylan Baker (actor), John Candy (actor), Bill Erwin (actor), Troy Evans (actor), Martin Ferrero (actor), Richard Fike (actor), Grant Forsberg (actor), Larry Hankin (actor), Andrew J. Hentz (actor), Richard Herd (actor), John Randolph Jones (actor), Matthew Lawrence (actor), Gaetano Lisi (actor), Larry Ludwig (actor), Kevin Bacon (actor),
Plot: All that Neal Page wants to do is to get home for Thanksgiving. His flight has been cancelled due to bad weather, so he decides on other means of transport. As well as bad luck, Neal is blessed with the presence of Del Griffith, Shower Curtain Ring Salesman and all-around blabbermouth, who is never short of advice, conversation, bad jokes, or company. And when he decides that he is going the same direction as Neal....
Keywords: 1980s, advertising, airplane, airport, ampersand-in-title, assault, automobile, bad-luck, board-meeting, bromanceGenres: Comedy, Drama,
Taglines: Steve Martin had no reason to panic...until John Candy came along. Pack in the Laughter! What he really wanted was to spend Thanksgiving with his family. What he got was three days with the turkey.
Quotes:
Del: Was that seat hot or what? I feel like a Whopper. Turn me over, I'm done on this side. I'm afraid to look at my ass. There'll be griddle marks.Car Rental Agent: [cheerfully] Welcome to Marathon, may I help you?::Neal: Yes.::Car Rental Agent: How may I help you?::Neal: You can start by wiping that fucking dumb-ass smile off your rosey, fucking, cheeks! And you can give me a fucking automobile: a fucking Datsun, a fucking Toyota, a fucking Mustang, a fucking Buick! Four fucking wheels and a seat!::Car Rental Agent: I really don't care for the way you're speaking to me.::Neal: And I really don't care for the way your company left me in the middle of fucking nowhere with fucking keys to a fucking car that isn't fucking there. And I really didn't care to fucking walk, down a fucking highway, and across a fucking runway to get back here to have you smile in my fucking face. I want a fucking car RIGHT FUCKING NOW!::Car Rental Agent: May I see your rental agreement?::Neal: I threw it away.::Car Rental Agent: Oh boy.::Neal: Oh boy, what?::Car Rental Agent: You're fucked!
Susan Page: You shared a motel room with a complete stranger? Are you crazy?::Neal: Not yet. But I'm getting there.
Neal: What's the flight situation?::Del: Simple. There's no way on earth we're going to get out of here tonight. We'd have more luck playing pickup sticks with our butt-cheeks than we will getting a flight out of here before daybreak.::Neal: I guess we'll find out soon enough.::Del: Yeah, but by the time the airline cancels this flight, which they will sooner or later, you'd have more of a chance to find a three-legged ballerina than you would a hotel room.::Neal: Are you saying I could be *stuck* in Wichita?::Del: I'm saying you *are* stuck in Wichita.
Neal: Eh, look, I don't want to be rude, but I'm not much of a conversationalist, and I really want to finish this article, a friend of mine wrote it, so...::Del: Don't let me stand in your way, please don't let me stand in your way. The last thing I want to be remembered as is an annoying blabbermouth... You know, nothing grinds my gears worse than some chowderhead that doesn't know when to keep his big trap shut... If you catch me running off with my mouth, just give me a poke on the chubbs...
[waking up after sharing the same bed on the motel]::Neal: Del... Why did you kiss my ear?::Del: Why are you holding my hand?::Neal: [frowns] Where's your other hand?::Del: Between two pillows...::Neal: Those aren't pillows! [they both leap out of bed, screaming and shaking their hands in disgust]
[another driver is trying to alert them that they're driving on the wrong side of the highway]::Neal: He says we're going the wrong way...::Del: Oh, he's drunk. How would he know where we're going?
Del: The last thing I want to be remembered as is an annoying blabbermouth1
Del: Six bucks and my left nut says we're not going to be landing in Chicago.
State Trooper: What the hell are you driving here?::Del: We had a small fire last night, but we caught it in the nick of time.::State Trooper: Do you have any idea how fast you were going?::Del: Funny enough, I was just talking to my friend about that. Our speedometer has melted and as a result it's very hard to see with any degree of accuracy exactly how fast we were going.
Podcasts:
