MBA or a Startup? What's your pick and why #InvactTalks
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Experience the university campus from your couch. Application-based courses to land you a job. Starting with Product Management & Marketing metaMBA.
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What would you add to this list?
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With Covid-19, all businesses were urgently forced to consider technologically evolved business solutions for both their business needs & remote work models.
SaaS has been a game changer for businesses and consumers with work models taking a 360 degree turn.
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Zoom, for example, became one of the most sought-after software during the pandemic. It was & remains the holy grail of meetings. Zoom’s revenue in the fiscal year 2022 stands at $4 billion growing 55% year over year.
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Since these solutions can be deployed without any need for physical installation or distribution, it became easier for businesses to adopt these softwares. Upfront investments on them are also significantly smaller.
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SaaS is a model in which software is licensed on a subscription basis & hosted centrally. Think Zoom, Freshworks, Salesforce, Shopify.
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How did SaaS keep businesses & consumers afloat when the world was witnessing the biggest pandemic?
[A thread] 👇
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Want to explore more content?
Join our community-
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"Get comfortable with being uncomfortable. If you get advice from enough people, the advice cancels out.
You can find 2 smart people to take opposite sides of the argument on virtually every topic. Focus on developing your instincts and trusting your own intuition"
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"Figure out what your boss hates and take it off their plate. An exercise I like to do is the “Value Venn Diagram”
- What do I like...
- What am I good at...
- What does the company need..
Figure out what the company needs AND your boss DOESN’T like doing."
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"Stay true to your commitments. If you make a commitment, see it through. Half-assed problem solving creates more work for everyone. It’s astonishing how quickly you can get ahead if you simply:
(a) Say you’re going to do something
(b) Do it
(c) Repeat"
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"You’re not the “Strategy Guy” yet. To be a big picture thinker, you have to earn the respect, trust and credibility of your team first. The only way you can do this is through delivering tangible value. Focus on bringing results, not laying out frameworks."
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If you're just starting in your first job or have reentered the corporate world, read this series of threads by 👇
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Join our community where we discuss relevant issues, business news, & demystify industry jargons-
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Rocket Singh, Salesman of the year- A story of a fresh graduate trying to find a balance between the maddening demands of the 'professional' way, and the way of his heart. Harpreet Singh Bedi, has just graduated and decides to dive into the world of sales for a crazy career.
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Guru- A villager, Gurukant Desai, arrives in Bombay 1958, and rises from its streets to become the GURU, the biggest tycoon in Indian history.
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The Founder- The story of Ray Kroc, a salesman who turned two brothers' innovative fast food eatery, McDonald's, into the biggest restaurant business in the world, with a combination of ambition, persistence, and ruthlessness,1954.
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If the entrepreneur in you is looking to binge watch something, here are 3 recommendations 👇
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This completely shifts the brand strategy of such brands.
Lesson: Customer is king and king can demand anything.
#brand #strategy #brandstrategy
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According to a survey by KPMG, Indians have started preferring Indian brands over foreign brands. 61% of the respondents were willing to replace foreign brands with Indian brands and 41% were willing to buy at a premium price.
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Monte Carlo - owned by Nahar Group
Flying Machine - owned by Arvind mills
Why do we see these posts clarifying that these brands are Indian?
Nowadays the 'made in India' narrative is gathering steam.
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Nowadays we see a lot of posts online about Indian brands that generally appear foreign because of their name.
A few examples:
Lakme - owned by Hindustan Unilever
Allen Solly - owned by Aditya Birla Group
HiDesign - is a Pondicherry-based brand
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A sneak peek into the #Metaversity we are building. Break free from the tiles of the online classroom...
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Yesterday was the first time when all our students from the founding batch came together in a pre-orientation session. Our curriculum head, Aarushi Punia gave them a trailer of what's to come for the next 4 months. It's equal parts exciting, & nerve-wracking. Countdown begins! 🥳
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If you want to read and engage in more such conversations, join the community -
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And that’s the story of how a freebie product became a billion-dollar business.
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His competitor’s sales stagnated while his sales soared by jumping to more than a million dollars a year.
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He understood that people bought gum impulsively so he placed the gum beside the checkout counter. During the financial crisis, the other gum manufacturers were cutting costs. Wrigley bet his life savings on the fledgling company and bought 250,000 USD worth of advertising.
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Earlier, these chewing gums were getting manufactured by the Xeno company, but to attract a younger demographic, Wrigley started with another kind of gum, & rolled out Wrigley’s spearmint gum.
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The sales of baking powder took off due to new baking methods in the 19th century. This time the freebie with the baking powder was the chewing gum.
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In 1891, he founded the William Wrigley Junior Company in Chicago.
He started out by selling his father’s soap.
But, here’s the twist- due to low-profit margins, Wrigley came up with a plan to add gifts like baking powder, and umbrellas as freebies.
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At the age of 13, William Wrigley became a soap salesman. After running away from home & getting expelled from school on his return, he was sent to work in his father’s soap factory.
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