SoHo (Australian TV channel)
SoHo is an Australian cable and satellite channel available on Foxtel, Austar and Optus Television's subscription platforms. Originally a retro channel, it moved into Women's interest programming around the late 1990s. Later on it dropped promoting itself as a women's channel, instead focusing on its drama programming.
After several on-air creative rebrands, and a repositioning to being a full drama channel, dropping much of its talk programming in recent years, W relaunched as SoHo, a brand that launched in New Zealand on August, 2012 as a monthly payment channel. SoHo now specializes in Drama, Thriller and Horror television programming.
History
The channel began life as FX in 1995 and became available on Austar in April 1999. It was relaunched as W. in 2003, shortly before digital broadcasting began. W screened original Australian programming such as Beauty and the Beast, Love My Way, From Here to Maternity and Studio A with Simon Burke. It also had Pay-TV rights to many popular US primetime drama series such as Pushing Dasies and The Wire and repeats of many other series.