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ITV Digital was a British digital terrestrial television broadcaster which launched a pay-TV service on the world's first digital terrestrial television network. Its main shareholders were Carlton Communications and Granada plc, two franchises of the ITV network. Starting as ONdigital in 1998, the service was re-branded as ITV Digital in July 2001. Low audience figures and an ultimately unaffordable multimillion-pound deal with the Football League led to the broadcaster suffering massive losses; these forced it to enter administration in March 2002. The service ceased permanently in June 2002, with the terrestrial multiplexes subsequently taken over by Crown Castle and the BBC to create Freeview in October 2002.
