The CW

The CW Television Network (most commonly referred to as The CW) is an American broadcast television network that is operated by The CW Network, LLC, a limited liability joint venture between CBS Corporation, the former owners of the United Paramount Network (UPN), and the Warner Bros. Entertainment division of Time Warner, former majority owner of The WB Television Network. The "CW" name is an initialism derived from the first letters of the names of its two parent corporations (CBS and Warner Bros.).

The network made its debut on September 18, 2006, after its two predecessors, UPN and The WB, respectively ceased independent operations on September 15 and September 17 of that year. The CW's first two nights of programming – on September 18 and 19, 2006 – consisted of reruns and launch-related specials. The CW marked its formal launch date on September 20, 2006, with the two-hour premiere of the seventh cycle of America's Next Top Model. The network's programming lineup is intended to appeal mainly to young adults between the ages of 18 and 34. The network currently runs programming six days a week: airing Monday through Fridays in the afternoon and in prime time, along with a Saturday morning live-action educational programming block produced by Litton Entertainment called One Magnificent Morning.

The CW Plus

The CW Plus is a national feed of The CW Television Network, owned by The CW Network, LLC (a joint venture between Time Warner and CBS Corporation, which each maintain a 50% ownership interest), that is primarily carried on digital subchannels and non-broadcast cable television outlets. The service is intended for areas ranked below the top 99 television markets in the United States designated by Nielsen Media Research. In addition to carrying CW network programming on Monday through Fridays in daytime and prime time, as well as its Saturday morning educational programming block, The CW Plus runs a mix of syndicated and brokered programs outside of designated network programming time periods.

The CW handles programming and promotional services for The CW Plus at its corporate headquarters in Burbank, California (marketing services were handled through a separate division for the service until March 2008, when these operations were transferred to The CW's marketing department due to layoffs imposed by the network); centralcasting operations for the CW Plus affiliates are hubbed at the California Video Center in Los Angeles.

WPSG

WPSG, channel 57, is a CW owned-and-operated television station located in Philadelphia, Pennsylvania, United States. The station is owned by the CBS Television Stations subsidiary of CBS Corporation, and is part of a duopoly with CBS owned-and-operated station KYW-TV (channel 3). The two stations share a studio and office facilities located on Hamilton Street north of Center City Philadelphia, WPSG's transmitter is located in the Roxborough section of Philadelphia.

History

WGLV-TV

The channel 57 frequency was originally assigned to Easton, Pennsylvania where it was home to WGLV-TV, a dual ABC/DuMont affiliate owned by the Easton Express newspaper, which first signed on the air June 26, 1953. Unfortunately, the station struggled to get an audience mainly because it was a UHF station at a time when television manufacturers were not required to offer UHF tuners. Its fate was sealed in 1957, when the FCC collapsed the Lehigh Valley into the Philadelphia television market. The Philadelphia stations built tall towers in the city's hilly Roxborough neighborhood, adding Easton and the rest of the Lehigh Valley to their city-grade coverage. WGLV went dark on November 1 of that year, and several years later the FCC reassigned the channel 57 allocation to Philadelphia.