Dear readers,

It is with sadness that we inform you that Boards magazine has ceased publishing immediately. Established in 1999, Boards rapidly evolved into one of the world’s most respected media brands serving the international advertising and commercial production community. Over the years we've built a legacy of cutting-edge journalism that helped to unite a disparate market with unflinching perspective and insight. 

Each month we took the pulse of the industry and pointed the way towards new opportunities for our entrepreneurial readership. There wasn’t a single moment that we didn’t consider how our efforts might contribute to a better industry for all. Through that lens, we hope we made a difference.

Major long-term trends over the past several years have forced our clients to re-evaluate their business models and the recent global economic turmoil has simply accelerated that need. This process will take many years to unfold but, ultimately, this business will thrive once again in a new form by harnessing the sheer creative force from which it was born.

It has been a pleasure to serve you all of these years. We thank you for your undying support, all of the good times we’ve shared and, most of all, wish you much success as you tackle this brave new world.

- Boards Magazine CONTINUE

Directors Arni&Kinski collaborated with musician and fellow Icelander Jónsi to stage Fuglastrákur, a photo exhibition held at New York's Honey Space gallery on May 7th. The show featured eight large-format photographs and a video installation shot in Iceland for the Sigur Ros frontman's first solo video "Go Do". CONTINUE

Former GO Film partner/executive producer Robert Wherry has launched a new production company called Assembly Films. After 10 years at the helm of GO, the industry vet decided to start-up a new boutique in New York two years after director Simon McQuoid's series of web films for Halo 3 won the Grand Prix Film Lion at Cannes. CONTINUE

With recent news that Yahoo! has hired Goodby, Silverstein & Partners for ad duties and recent TV ads for web firms including Google and Microsoft Bing, The Barbarian Group's Rick Webb posits a "slide of faith" theory: that an Internet company's belief in the power of traditional advertising is inversely proportional to its growth rate in users. CONTINUE

Robert Moggach (pictured) opens VFX shop Dashing in Toronto; Matt Bonin leaves Trailer Park for Tool of North America; Goodness Mfg. and Trailer Park name Rupert Samuel as EVP/production; People moves at Victor & Spoils, Anonymous Content, Smoke & Mirrors, Warp Films and more. CONTINUE

Delivering a new car doesn't exactly sound exciting, unless it's the top secret new model Lexus and you have a wildcard driver and a gang of ne'er-do-wells out to steal it. In Skinny NYC, Stink Digital and Skunk's interactive adventure "Dark Ride", consumers are tasked with getting the new car to LA unscratched. We spoke to director James Brown about creating and directing a non-linear story about a car that didn't yet exist. CONTINUE

Wieden+Kennedy, Portland's Chalkbot campaign for the Nike Livestrong Foundation claimed Best of Show at the 13th annual One Show Interactive awards, held on May 14 in New York. The campaign, inspired by the Tour de France tradition of ‘chalking' the pavement, gave web users around the world the chance to leave messages of hope in the fight against cancer via text message along the tour route. CONTINUE

Brickyard VFX christened the opening of its newly-expanded Santa Monica studio space with a wrestling match that also marked the Mexican holiday Cinco de Mayo. CONTINUE

A six-minute, single-take web film for Johnnie Walker claimed the top prize at the 2010 One Show awards Thursday night. The spot, "The Man Who Walked Around The World", stars Scottish actor Robert Carlyle, was created by BBH, London and directed by HLA's Jamie Rafn. CONTINUE

Commercials have become less creative, says RSA-repped Carl Erik Rinsch, and a valuable school for the next generation of young directors is being lost. For the May issue of Boards, we spoke to Rinsch about his short film, "The Gift", one of five films in Philips' Parallel Lines campaign. In this extended interview he argues that long form projects offer new opportunities for the next generation of Scotts, Jonzes and Scorseses. CONTINUE